She Builds Momentum Group Coaching: https://momentum.lindsayfletcher.co

4 Ways to Market Your Small Business Like Taylor Swift

Taylor Swift is a marketing genius. Whether you’re a fan or not, there’s no denying her ability to grab attention, connect with people, and create buzz that lasts. In this episode, I’m breaking down how her latest album launch strategy—with the New Heights podcast and Travis Kelce’s GQ cover—holds powerful lessons for your small business.

“Marketing isn’t about shouting the loudest, it’s about being intentional with where you show up, who you partner with, and how you connect your message to real people.”

Inside this episode, you’ll learn:

Why timing matters and how to plan your launches when your audience is already paying attention

How to borrow other people’s audiences through collaborations, partnerships, and local opportunities

Why storytelling is your most powerful tool to connect and stay memorable

How layered marketing (showing up in more than one place) keeps your business top of mind

Why talking about your product or service once isn’t enough—and what to do instead

“Your audience connects with YOUR story. Not someone else’s. People love stories and they are so much more memorable than just giving information.”

If you are wondering how to get more eyes on your small business, this episode will give you actionable ways to market smarter. 

Share this episode with a fellow business owner who needs some fresh marketing inspiration.

If you’re a female entrepreneur ready for more sales, marketing clarity, and accountability, check out my membership, She Builds Momentum. It’s a low-cost, low-commitment group coaching program to help you block out the “shoulds” and stay focused on what actually works. Join here: momentum.lindsayfletcher.co

The show will be back on Tuesdays!  

Check out She Builds Momentum Monthly Group Coaching Membership here: https://momentum.lindsayfletcher.co

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Welcome back to How to Grow My Small Business - Sales, Marketing and Time Management for Small Business Owners!

In this episode, Liz Kent joins me to discuss how us mompreneurs can grow our businesses while staying connected to our families and ourselves, and how to avoid burnout.  

Liz is a licensed therapist and business strategist turned mindset coach for ambitious mom entrepreneurs. As a mom of three, she knows firsthand how challenging it can be to grow a business while raising a family—and she’s passionate about helping other moms do it in a way that feels aligned, sustainable, and fulfilling.

Through a blend of mindset support and practical business strategy, Liz helps moms ditch the guilt and overwhelm, get clear on their priorities, and build businesses that create more time, confidence, and financial freedom. Her approach is all about helping moms grow in both life and business—without sacrificing what matters most.

Her goal is to help mom entrepreneurs feel empowered, connected, and confident as they create a business and a life they truly love.

CONNECT WITH LIZ KENT:

Website: https://lizkentcoaching.com

Instagram: @lizkentcoaching

Facebook Group: https://www.facebook.com/groups/1398379110805009

LinkedIn: https://www.linkedin.com/in/liz-kent-lcsw-c-b499672b/

Liz's podcast on Apple: https://podcasts.apple.com/ca/podcast/the-thriving-mompreneur/id1793761862

Join She Builds Momentum Group Coaching here: https://momentum.lindsayfletcher.co

Interested in training and coaching for your team? Email me at [email protected]

In this episode of How to Grow My Small Business, we’re continuing our two-part series on hiring a business coach. Today we’re taking a deep dive into the different types of coaching support available and how to decide which one is right for you and your current stage of business.

We’ll explore the difference between macro coaching and micro coaching so you can identify whether you need big-picture strategy or targeted expertise in a specific area like sales, branding, or time management. We’ll also break down the pros and cons of 1:1 coaching versus group coaching, plus how to decide if a business coach or life coach is the best investment for your unique challenges.

You’ll learn:

Whether you’re feeling stuck, ready to scale, or simply looking for clarity on your next steps, this episode will help you match the right coaching style to your business needs.

Join our free online community here: https://facebook.com/groups/shebuildscollective

Check out my group coaching program here: https://momentum.lindsayfletcher.co 

**Be one of the first 25 women to join and get one month free - use code FIRST25**

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Hiring a business coach can change everything—but how do you know if you actually need one? In this episode, I walk you through a no-fluff, honest checklist to help you evaluate the key areas of your business and decide if coaching might be your next right step.

In this episode, we’ll cover:

8 core areas to evaluate in your business (and what to look for in each)

How to spot the real problem—because what feels like a marketing issue might actually be a sales, time, or product problem

Simple questions to help you identify your strengths and weaknesses

Tools like SWOT analysis to get clarity before investing in coaching

This isn’t just about hiring me—this is about making smarter decisions in your business. If you’ve ever thought, “I need help but I don’t even know where to start,” this episode is your starting line.

In this powerful follow-up to Episode 61, Lindsay Fletcher shares what’s changed after deleting social media apps from her phone more than seven months ago. Spoiler alert: her business is thriving, her anxiety has dropped, and her relationships are better than ever.

This episode dives into the surprising ROI of being offline, the 20+ hours per week she gained back, and how her coaching and consulting business has grown since stepping away from the scroll. Inspired by a shocking stat from Dr. Adam Alter, researcher at NYU, that the average person will spend 20 years of their life looking at a phone, Lindsay unpacks the emotional, mental, and professional breakthroughs that came from this lifestyle shift.

If you’re a business owner feeling burned out, distracted, or stuck in a cycle of doomscrolling and digital noise, this episode is your sign. Lindsay invites you to her free 31-day Screen-Free Challenge to help entrepreneurs like you take back your time, creativity, and focus.

In this episode:

How quitting social media on her phone boosted her business

What she misses (and doesn’t)

How to run a business without being glued to your phone

The truth about addiction, distraction, and dopamine

A challenge to help you reclaim your time

Join the challenge: screenfreechallenge.biz

Check out my new course Sales Simplified: 7 Weeks to Selling with Confidence

I know how frustrating that can feel. Today, I want to take the mystery out of it. More often than not, it’s not that your offer is “bad” or that no one wants it—it’s just that something small is out of alignment.

Listen for these 3 common check points to see if one of these is out of whack:

1. Are you solving a real problem?

2. Is your messaging clear and confident?

3. Are you actually sell it? (Not just marketing it.)

Check out my new course Sales Simplified: 7 Weeks to Selling with Confidence

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Hello! I'm Lindsay Fletcher, the host of Grow My Business, the podcast that helps you sell with confidence, market with intention, ditch social media overwhelm, and build a business that fits your real life. 

Reframing sales is imperative if you want to close more sales.  In today's episode, I share 3 ways to reframe sales:

1. Sales is a conversation, not a pitch

2. If you are solving problems, you are doing people a favor by selling.

3. Your product or service is a bridge to a better life for your clients.

Check out my new course Sales Simplified: 7 Weeks to Selling with Confidence

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If you are marketing and getting leads but not converting them to paying customers, this episode is for you!

I'm Lindsay Fletcher, your host and sales doctor - I'm here to help you fix your sales conversations and grow your business! In today's episode, I discuss 3 reasons you aren't closing sales in your small business and what to do instead:

1. you are talking too much

2. you're rushing to pitch your product or service

3. you don't know what to do when someone hesitates

I also suggest what to do instead!

How do I get consistent sales… especially when I don’t feel like I’m a natural at selling?

This one’s for you if you’re tired of guessing your way through sales conversations, afraid to follow up, or wondering why marketing isn’t turning into money.

In today's episode, I go over 3 things to do to get consistent sales. 

1. Know you serve and how you serve them

2. Have a repeatable sales process

3. Follow-up like it's your job...because it is.

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Sales Simplified: 7 Weeks to Selling with Confidence is my self-paced course designed for busy small business owners like you who want to feel calm, confident, and clear in sales conversations.

Go to https://sales.lindsayfletcher.co to enroll today - get instant access! Use code PODCAST25 for $200 off this course.

Check out my new course Sales Simplified: 7 Weeks to Selling with Confidence

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If you've been showing up online, creating content, engaging on social media, and still not seeing sales—this episode is for you. In today’s episode of Grow My Business, we’re digging into the real reason your business isn’t growing... and it’s probably not what you think.

If you are getting leads, it's not your marketing. It's sales that's the problem.

Most small business owners don’t have a marketing problem. They have a sales problem. And the good news? Sales is a skill you can learn.

In this episode, you’ll learn:

The difference between sales and marketing—and why it matters

Three signs your sales process is holding you back

What to do if you hate follow-up or feel “salesy”

How to build a simple, confident sales conversation that converts

If you’re ready to stop spinning your wheels and start closing sales, join Sales Simplified: 7 Weeks to Selling with Confidence — the self-paced course designed to help small business owners close more sales without burnout or pressure.

Go to https://sales.lindsayfletcher.co to enroll today.