Sales & Marketing Archives - Fast Marketing Minute

Are you new or not that familiar with using ChatGPT? Here are some marketing tips to help you get started.

ChatGPT is an AI tool that’s revolutionizing writing, marketing, and research. Here are some ways to make it easier to use for your marketing project.

The post First-Time Marketing Tips for ChatGPT Users appeared first on Fast Marketing Minute.

Looking to generate more leads on LinkedIn? Join the Club. Well, listen in. I’ve got some ideas for you.

Don’t overcomplicate getting leads or increasing visibility on LinkedIn. Here are some marketing tips to help you.

Of course, you want to engage regularly and post content as an expert. But make room for these ideas in your marketing plan, too.

The post 6 Simple Ways Improve Your LinkedIn Marketing appeared first on Fast Marketing Minute.

Want to optimize your search engine ranking? Look at keyword research to improve your marketing strategy.

Write a Topical List

Begin with a keyword list that describes your business. Say you’re a dentist. Start with services you provide like “Cosmetic Dentistry,” “Dental Checkup,” “or “Dental Cleaning.” Search engines consider the searcher’s location when they display websites, so if someone nearby is typing these keywords, you have a higher chance of showing up.

Use Tools of the Trade

Keyword tools like SEMrush can show you how often people search for specific keywords, giving you an idea of which ones are worth including on your website. If there’s high volume on certain keywords, it means there’s lots of competition.

Longer Keywords Go a Long Way

Websites like 1800 Dentist will probably have a higher keyword ranking than your local dentist. To rank higher, use longer-string keywords like “Dallas Cosmetic Dentistry” or “Oral Surgery in Dallas” so your website appears in more relevant searches.

What’s Your Intent?

Knowing how your customers think is half the battle when you’re crafting SEO strategy. If it’s back to school time and summer is over, more people may schedule a dentist appointment. Use the intent of your customers to your advantage by providing content that will target their predicted keywords

The post 4 Ways Keyword Research Can Drive Marketing Strategy   appeared first on Fast Marketing Minute.

If you’re an avid Netflix watcher – and who isn’t? – some big changes might be coming soon. What could this mean for marketing? Let’s explore Netflix with ads.

There’s talk that Netflix might add a subscription tier that includes ads. This could mean a major shift in the marketing industry. It’s still a bit early to tell.

What do Netflix ads mean for marketing?

For customers, Netflix could be available for free or at a much lower price when the platform includes ads. For the company, it’s added revenue. For the consumer, it’s something they may have to put up with to pay for all the subscriptions they want.

Why is Netflix turning to ads?

I’m Robin Samora with the Fast Marketing Minute. I‘m a small business marketing expert and create marketing planning solutions to help you grow your business. If you’re wondering what marketing can do for your business, visit me at www.RobinSamora.com then schedule a call. Talk soon!

The post What Do Netflix Ads Mean for Marketers? appeared first on Fast Marketing Minute.

Are you marketing to Gen Z? Here’s some insight you should know.

A recent marketing study revealed 85% of Generation Z participants believe corporations should be making an effort to create a better world. If you’re under 30, you probably fall in the Gen Z category. Whether you agree with their sentiments or not, corporations are listening and taking note in 3 key ways:

Be Proactive

Gen Z expects corporations to be proactive in their efforts to improve. They even leverage their social media presence to keep the pressure on businesses to change. Expect to see more corporations roll out PR campaigns to proactively announce change within their business, rather than wait to change out of reaction to a scandal.

Be Inclusive

To win the support of Gen Z consumers, brands are changing to become more inclusive. Take Tommy Hilfiger, who recently rolled out attire for all body shapes and sizes, including for those who identity as non-binary or physically disabled. That’s the change Gen Z likes to see.

Be Genuine

Corporations, like people, have a voice, and Gen Z will be the first to give your brand the cold shoulder if it lacks authenticity. Whether you’re reacting to a public scandal or announcing your brand’s support toward a social cause, your communication must sound genuine. Empty platitudes may strip your message of authenticity, causing Gen Z to give your brand the cold shoulder. Keep it real, lest lose their business.

I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon.

The post The 3 B’s to Marketing Generation Z appeared first on Fast Marketing Minute.

Bet you didn’t know July is “Wild about Wildlife” month! Here are some ways your marketing team can take advantage of it!

1. Pets are good for business. Really! They make employees happier, and customers love it when you welcome their furry friends. You can allow pets inside, offer pet-safe snacks (like Starbuck’s “pup cups”), or hand out dog treats.

2. Offer vegan, vegetarian, and cruelty-free food options. Plant-based diets have become very popular these last few years. In fact, 2019 was even nicked-named the “Year of the Vegan.” If you offer food at your business, have options for the millions of vegetations and vegans in the U.S.

 3. Support a wildlife protection program or animal shelter. “Wild about Wildlife” month is all about conservation and protecting animals and the earth. People are happy to support environmentally friendly businesses.

4. Go green! There are lots of way to be more environmentally friendly; go paperless to save trees, use renewable energy like solar power, recycle, and limit waste.

Show your audience that you care. And let them know what you’re doing.

I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon!

The post 4 Ways Animals Can Boost Your Marketing Campaign appeared first on Fast Marketing Minute.

Want more people to see you as an expert? Up your brand and credibility with these marketing tips. 

1. Stay on Top of Business Trends.  If you don’t live in Hawaii, you probably have to change your wardrobe based on the season.  Same thing with your business. You may need to adapt your business based on the latest trends. Don’t be a Blockbuster and fail to predict the evolution of renting to streaming. That’s not going to help your business.  

 2. Understand Your Brand’s Reputation. Think about how your brand is seen in the eyes of your next customer. Pay attention to Google reviews, Facebook reviews, and what people are saying about you – in person or heaven forbid, behind your back. Anything negative going on? Make it a priority to fix it. 

3. Track Your Website’s Performance. As a marketer if you can’t measure it, you can’t manage it. The same goes for your business’ website. To know how your website is helping or hurting your business, start checking your website’s reporting. One way is to look atyour bounce rate. That shows if visitors stay on your website or click out. The goal is to keep them reading.  

5. Create Content as Industry Expert. Write, produce, shoot video – it all counts. Share content through social media that relates to your business and tells the world — you’re an expert! It reminds people why they should buy from you. Mix it up and share articles, links and posts that are educational, fun, and related to your industry so you don’t look salesy or needy, which might even be worse.Plus, it shows that you’re someone they can trust (and hopefully buy from). 

I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon!  

The post 4 Marketing Strategies to Increase Brand Authority appeared first on Fast Marketing Minute.

Want some SEO marketing tips you can use today?  Listen in.  

Many small business owners don’t have a SEO marketer on their teams. They’re doing SEO marketing themselves getting decent traffic at a price they can afford, unless they’re hiring a SEO marketing specialist.  

If you’re looking to improve your SEO and keep things in-house, consider the EAT strategy.  

Build Your Expertise. Google perceives you as an expert if you’re satisfying the people who Google you. So, how do you make a customer get want they want on search? Two simple ways to start.  First, look at the keywords your audience is using (there should be a match of what you do and what they are looking for). Second, write compelling valuable content and post often. This helps with organic search ranking. Repetition of excellent content improves your online brand and reputation.  

Demonstrate Authoritativeness. Experts are a dime a dozen. If you pay attention to Google and you probably should, they like backlinks to your website and social media shares. Look at getting backlinks from relevant sites and create a reciprocal arrangement. A link to Staples, an authoritative site on its own, probably has more domain power than JoJo’s Earthworm Company, no offense, JoJo. It’s also important to have a guest blog strategy and promote your content on social media.   

Be Trustworthy 

Learn to love Google and Google will love you – and trust your website. Show up online as a professional brand, build a solid reputation with great reviews, and make a note to check your domain authority. 

Special thanks to the Content Marketing Institute for this info on the EAT Strategy and Feedly, where I get a lot of my ideas.  

I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon!  

The post Improve Your SEO Marketing with the EAT Strategy appeared first on Fast Marketing Minute.

The next time you’re doing a PR push you might want to consider this.

Ready for a PR push? You may first want to make sure your company’s social media house is in order. The focus on digital marketing has grown leaps and bounds with consumers on their devices more than ever.

What can you do to support your next public relations effort?

Before a PR Push, Do This

1. Make sure your website is up-to-date. You might not think this is super important, but your website is probably listed on every social media platform you’re on. Be sure the info reflects the messages you’re sending out via social and that they align with your purpose. Triple check for any mistakes, too.

2. Are you using Twitter? Love it or hate it. Twitter can be a valuable social tool when it comes to working with the media. Ok a few tips. Don’t be insincere. Engage often. And don’t be robotic.  You’re a human not a bot! You can also create an organic presence in newsfeeds with Instagram, Facebook and LinkedIn. Reporters will be checking you out.

3. Company leaders should be on social media. Creating trust with your audience, consumers and media, is important and that starts at the top. You don’t need to use every platform. Pick one or two that works your brand and work it! Don’t just join to join.

Social media can be a tool to support your other PR and marketing efforts, as well. And, you can reach a wider audience beyond your immediate target audience. Just remember to be active in a genuine way.

I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com  and see if we’re a fit. Talk soon!

The post Before a PR Push, Do This appeared first on Fast Marketing Minute.

Want some Zoom features to share with your marketing team? Listen in.

Zoom. Love it or hate it, it is one of the top video communication tools of the past year and it’s only gained more momentum. This week, a viral video showed a lawyer stuck on a cat filter in front of a judge.

Video chat is more than the conference room of today. It has a chat function that allows for interaction and idea sharing beyond just sitting in front of the camera. What’s that look like for your marketing team

Zoom Features for Your Marketing Team  

1. Share files in Zoom chat. That means you can share a document without sharing your screen.

2. Add emojis to express yourself. Whether you’re on a Mac or using Windows, you can access the standard emoji keyboard.

3. Then there’s private chat. Well sort of. You can send a message to a specific person without opening another app. If you’re in a group discussion and have a specific question or have a comment for a one person in particular, you can use this feature to stay on the call without looking down at your phone.

4. Chat transcripts. If you get into a chat discussion on Zoom, you can save the transcript as a text file for future use for marketing. If you’re tasked with taking notes, this is a tool you can use to share your notes without having another program open.

I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com and book a call to see if we’re the right fit. Talk soon!

The post Zoom Features for Your Marketing Team appeared first on Fast Marketing Minute.