If you are into content marketing, you know #Canva.
Even if you are not, you must have heard of it from a friend you asked for help to enhance your final ppt.
Below are some stats to showcase the power of the tool.
To date, the do-it-yourself design platform has users across 179 countries, expects to exceed $1 billion in annualized revenue soon, and with more than 100 million designs.
But how did they manage?
What was their #strategy?
How did they make users fall in love with the tool?
Our storyteller, Aditi Syal, brings three creative ways through which Canva achieved those big numbers.

The story about Robinhood - Elder Cousin of Zerodha from the USA…
#Robinhood currently has a 30 million user base.
But acquiring the first #million is always challenging.
So, how did Robinhood reach the first significant milestone?
Let's hear the interesting #strategy from Aditi Syal on how Robinhood got their first million.

Discord didn't begin with what it is now!
It's a feature of a game that was received so well that it became a great product!
Listen to the podcast to know the story!

Learn a unique hack to be always in front of your audience whenever they search for a particular keyword. Listen to the audio now.

Organic or Paid?
SEO or Cold Emails?
Clear your confusion and choose the right marketing mix for your product!

If you don't give the market the story to talk about, they will define your brand's story for you! - David Brier
Listen to the podcast to see how these five healthcare brands give powerful stories to people to talk about!

The thumb rule of the content marketing game is to write what your audience would be interested in reading.

As per the rule, if your audience is C-suite executives, they would be more interested in strategic content. And, if your audience is junior-mid level executives looking for solutions to specific problems - tactical content would serve your purpose better.
Listen to the podcast to dig deeper!

#1 - Audience Content Fit
#2 - Promotion and Distribution
#3 - Content Calendar
#4 -?
#5 - Content Repurposing
Curious to know what's tip #4?
Listen to the podcast!

Five reasons #Wordle went viral ...
1. #Gametheory - "Feeling of Agency"
2. Pride in #social sharing
3. #FOMO with cryptic grids on social media
4. #Scarcity - Only one game a day
5. #Wordofmouth

Listen now

The growth of US-based footwear retailer Crocs is indeed a transformational story. Listen now.