5 Things Gen Z Will Spend Money On
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Gen Z occasionally splurges on technological experiences, such as video games, that help them have fun. In fact, Newzoo reports there will be 2.95 billion gamers worldwide by the end of 2022 — with a steady growth average of 5.6% year-on-year (YoY) increase.
While you might worry that Gen Z isn't worth marketing to because they won't splurge on your products, this age group certainly can be persuaded to make larger purchases that offer fun experiences or improve their daily lives.
But, even though they will invest in higher-priced products, Gen Z will still need thorough convincing before pulling out their wallets. It's vital for brands targeting Gen Z to create content demonstrating why the age group needs their product
5. Education Gen Z will be the smartest Generation
1. Electronics and Technology
4. Small Businesses
According to the 2021 Afterpay Next Gen Index, small business spending has increased more than 260% for Gen Z on Afterpay, 80% higher than for Millennials.