Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

What does it take to truly win, not just in the ring, but in life? John Golden dives deep with UFC legend Clifford Starks on the Sales Pop Online Sales Magazine podcast. Clifford unpacks how the discipline and mindset of a fighter can be your secret weapon for success.

Discover his actionable advice on:

• Finding your true purpose to fuel motivation.
• The power of giving your all in every endeavor.
• Embracing failures as opportunities for growth.
• Building unshakeable mental toughness.
• And why celebrating your achievements is key to the journey.

Tune in to learn how to apply these transformative principles and develop the grit of a champion in your own life and business.

How can home service businesses like yours truly get more customers? That's what John Golden and Connor Widder of Kru Marketing explored. Forget spraying and praying with your marketing budget. The key is mastering channels like SEO and Google Ads to grab local customers when they're searching for help. They shared vital tips: understand where your customers look, focus your efforts geographically, always track your results, and don't get lost in SEO complexity. They also highlighted the importance of being mobile-ready and using a CRM to manage leads properly. Get the essential strategies to make your online marketing pay off.

In this expert interview, John Golden and Nick Spezio of EXBO Group delve into the current landscape of business acquisitions. Discover what buyers prioritize today, including quality of earnings and customer retention. Learn why early preparation and transparent financial records are essential for maximizing your business's value. Nick also highlights the increased competition among buyers and the importance of articulating a compelling growth narrative.

oin John Golden in this engaging interview with Zach Tsakiris, the visionary behind Fast Will. Zach explains how technology is revolutionizing estate planning, moving beyond traditional, expensive legal processes. Discover how Fast Will enables users to create wills and trusts in minutes, with attorney support and online notarization. Learn about the crucial benefits of having an estate plan, including avoiding government intervention and the complexities of probate. Zach also touches on the future of AI in legal services and Fast Will's innovative approach to making estate planning accessible to everyone.

Looking to raise capital for your early-stage or Series A company? This episode of the Expert Insight Interview features Kevin Gwynn White, co-founder of Expo Group, offering actionable insights into the current venture capital landscape. Kevin emphasizes the critical need to showcase tangible traction, build a robust financial model aligned with your accounting, and understand your revenue streams inside and out. Learn why demonstrating operational efficiency and a clear path to profitability are now paramount for attracting investors. Kevin also discusses the strategic advantages of utilizing fractional CFO services to bolster your financial preparedness and position your startup for funding success.

Sales expert Saad Saad explains how early, outcome-based negotiation helps close deals faster. Learn how to balance empathy with confidence, tailor your approach to each client, and avoid common mistakes that cost you business.

Tony Morando, Chief Sales Officer, shares what it takes to lead a winning sales team. From daily coaching to hiring right, he gives tips on building strong, motivated teams. Learn how standard processes, teamwork, and a great culture drive success.

In this episode, William Milliken shares how he built Swoop Scoop, a dog poop removal business, into a multi-million dollar company. He talks about spotting gaps in the market, building trust, using tech tools, and finding creative ways to advertise. William proves that even a "gross" job can become a goldmine with the right strategy.

Sara Connell shares how she helps experts turn their personal stories into bestselling books and business success. In this episode, she explains her 3-part writing method: Story, Situation, and Solution. Learn how to write with purpose, grow your brand, and turn your book into income. Great tips for coaches, speakers, and entrepreneurs.

Thinking about owning a franchise that isn't food-related? John Ostenson shares smart ways to get started. From choosing the right industry to funding and support, this episode covers everything you need to know to launch a non-food franchise confidently.