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In this Expert Insights Podcast, John Golden talks with Brandie Weaver, a brand partnerships and live events expert. Brandie explains brand activation and the importance of engaging experiences to capture data and connect with audiences. She shares strategies for brands to maximize event value, such as setting clear goals, choosing the right events, and standing out creatively. Brandie also emphasizes post-event follow-up and nurturing connections, offering examples of innovative event experiences and unique engagement opportunities.
In this Expert Insight podcast, John Golden from Sales Pop Online Sales Magazine and Pipeline CRM interviews Randy Conley, Vice President and Trust Practice Leader for Blanchard. They discuss the essential role of trust in leadership, especially in remote work. Randy highlights the need for leaders to extend trust first and embrace servant leadership, focusing on supporting and empowering their teams. They also explore strategies for effective communication and building trust across diverse, multi-generational teams.
In this episode of the Expert Insight Interview, John Golden from Sales POP Online Sales Magazine and Pipeline CRM interviews Nolan Bradbury, founder of Bradfield Accounting and Advisory. They discuss the crucial role of finance in boosting company profitability and growth. Key topics include financial challenges for entrepreneurs, the importance of understanding revenue and expenses, and the risks of neglecting financial details. Bradbury emphasizes leveraging financial expertise, clear communication, and managing the emotional side of finances to help entrepreneurs focus on their strengths.
In this episode of the Expert Insights Interview, John Golden sits down with Leslie Zane, an award-winning marketer and CEO of Triggers. They dive into the incredible influence of instinct in marketing, focusing on how the unconscious mind plays a key role in brand decision-making. Leslie introduces the concept of the "brand connectome" and explains its importance in shaping consumer perceptions. She shares success stories, like McDonald's real food strategy, and provides actionable advice for CMOs on harnessing instinctive triggers to drive brand growth. Leslie's insights underscore the importance of aligning brand messaging with familiar elements to build stronger connections with consumers.
In this episode of the Expert Insight Interview, John Goldin talks with Yankel Meislin about overcoming self-sabotage, inspired by Shirzad Chamine's "Positive Intelligence." Yankel shares his transformation from a former drug dealer to a life coach, discussing the importance of self-awareness, being present, and tackling negative thoughts. They explore different "saboteurs" and the impact of social media. John encourages listeners to check out Yankel's work.
In this podcast episode, Nikolaus Kimla and Don Araldi of Pipelinersales Inc. discuss AI advancements in Coevera. They highlight AI features in their mobile app, email assistant, and duplication checker, and explore future developments to boost efficiency and user experience.
In this Expert Insight Interview, John Golden from Sales POP! and Pipeline CRM chats with Josef Schinwald about successful podcasting. They discuss aligning hosts, guests, and audiences, the importance of planning and consistency, targeting niche audiences, and using authenticity and storytelling. Josef also shares tips on leveraging AI for podcast research and offers services to help experts appear on top podcasts, boosting their credibility and reach.
In this podcast episode, John Goldin from Sales POP! and Pipeline CRM talks with Mara Benner from GW Center for Integrative Medicine and her own business. They discuss modern leadership, highlighting self-awareness, emotional intelligence, and a holistic approach. Mara explains how mindfulness and self-regulation help leaders tackle challenges and emphasizes celebrating successes and combating imposter syndrome. Through True North Executive Coaching, she enhances leadership skills and promotes corporate wellness.
In this Expert Insight Interview, John Golden from Sales POP! talks with "Sales Sucks" authors Mike Latch and Gregg Murphy about overcoming negative sales perceptions. They advocate for ethical sales, a structured process, a coaching culture, and the role of AI in improving sales practices.
In this Sales POP! podcast episode, John Golden talks with Tristan Gray, co-founder of No BS Marketplace. They discuss Tristan's journey, the evolving digital marketing and SEO landscape, the value of quality content, genuine client relationships, and AI in content creation. They also highlight the importance of respectful feedback and No BS Marketplace's customized SEO solutions without a monthly retainer.
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