Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Amir Berenjian, founder of REM 5 Studios, has put over 150,000 people into VR headsets — from pro sports fans at the Minnesota State Fair to UN policymakers experiencing polio vaccination campaigns in Zambia. In this conversation with SalesPOP! host John Golden, Brenian explains where immersive tech actually delivers marketing ROI, why $300 headsets are changing the game, and why spatial computing will become the primary way we interact with AI.

Guest: Steven Rosen, MBA — Founder of STAR Results and author of Focused: The Leadership Discipline That Protects Performance from Distraction

A quick preview of our conversation with Steven Rosen. After 30 years coaching CROs and VPs of sales, Steven has a blunt message: if your numbers are off, stop looking at your reps and start looking in the mirror. Here's a taste of what he shared with John Golden.

Key Takeaways:

• Most sales managers were promoted because they were great reps — then handed targets with zero leadership training.
• Performance doesn't collapse overnight. It erodes one small lapse at a time.
• The single best investment a company can make is teaching its managers how to coach.

Quotes from Steven Rosen:

"It doesn't collapse overnight. It erodes over time. There are leaks. Discipline is falling."

"Performance breaks when standards stop being held — especially when you're under pressure."

Listen to the full episode for Steven's complete framework on coaching, inspection, and the leadership enforcement spine.

Links: Steven's website: https://starresults.com | Book on Amazon: Focused | LinkedIn: linkedin.com/in/stevenrosen

What does it really take to reach the top one percent in sales—or any competitive field? In this episode of the Sales POP! podcast, host John Golden sits down with Larry Weidel, a veteran sales executive, investor, and bestselling author of Serial Winner. With more than $6 billion in assets under management, Larry has earned his place among the elite—and he's on a mission to show others the path.

Larry's journey from construction work to the pinnacle of financial services wasn't powered by genius. It was powered by mentors, relentless curiosity, and a repeatable framework he calls the "cycle of winning." In this conversation, he unpacks why community matters more than talent, how discipline and humility outperform motivation, and what it means to treat success as a process rather than a destination.

Whether you're a new rep looking for a competitive edge or a seasoned leader refining your approach, this episode delivers practical strategies you can put to work today. Tune in and discover why the best performers never stop learning.

What separates a great sales hire from a costly mistake? In this episode, John Golden welcomes Steve Radford, a seasoned UK-based sales leader and author with over 25 years of experience, to tackle one of the toughest challenges in any growing organization: finding and selecting salespeople who will actually perform.

Radford explains why traditional resume-driven hiring consistently fails and what forward-thinking companies do instead. He walks through his approach to building success profiles that go beyond skills and experience to capture the traits, values, and behavioral patterns that predict real-world performance. The conversation covers practical screening techniques—from structured behavioral interviews to psychometric assessments—and explores why over-reliance on AI-powered resume filters can screen out your best candidates before a human ever sees their application.

Whether you're a sales leader scaling a team, a hiring manager tired of revolving-door turnover, or a recruiter looking for a sharper evaluation framework, this episode delivers immediately actionable insights you can put to work in your next hiring cycle.

Spending on Google Ads without a real strategy is like filling a bucket with holes—money flows in and leads trickle out. This episode dives into the common traps that burn through ad budgets and delivers a clear framework for turning paid search into a predictable, profitable channel.

You'll learn why aligning your ad copy, keywords, and landing pages around a defined buyer persona is the single most important step most advertisers skip. Jeff Coleman shares battle-tested strategies for using negative keywords and audience exclusions to cut waste, why the top ad spot is rarely worth the premium, and how to scale campaigns without watching your cost per lead spiral out of control.

The discussion also explores how Google's AI-driven features are reshaping campaign management and what the rise of AI search engines means for advertisers. If you've ever felt like Google Ads is a black box eating your budget, this is the episode that turns on the lights.

Your brand is speaking to your customers' brains every single day. The real question is: which brain is actually listening? In this episode, John Golden welcomes Paul Larche to the Sales POP! podcast for a wide-ranging conversation that bridges neuroscience, artificial intelligence, and real-world selling strategy in ways you won't hear anywhere else.

Larche, author of The Divided Brain, explains how AI-powered personalization exploits the same survival instincts that once kept our ancestors alive in the wild—and what that means for the way we build brands, craft campaigns, and close deals in today's hyper-connected world. He walks listeners through his Brand Value Canvas, a three-pillar approach to messaging that connects with buyers on the rational, emotional, and subconscious levels simultaneously, giving your communication depth that most competitors overlook.

The episode also tackles the darker side of algorithmic influence, from the exploitation of cognitive bias to the quiet erosion of critical thinking, and delivers actionable advice on how leaders can adopt AI with intention and strategy rather than blind impulse.

Download the episode now and start selling the way the brain actually buys.

George Rivera's father was dying when he delivered the advice that changed everything: stop missing your son's games. That single conversation forced Rivera—a self-made entrepreneur running a $20 million business—to rethink what success actually looks like when your kids are growing up without you.

In this powerful conversation with host John Golden, Rivera opens up about the emotional toll of being a founder and why so many entrepreneur dads stay trapped in a cycle they never planned for. He introduces the concept behind his 18 Summers Roundtable, a community where founder fathers share real struggles, hold each other accountable, and commit to being present before those eighteen childhood summers slip away.

Rivera also tackles the mindset shift required to move from "always on" to truly engaged—covering everything from calendar boundaries and shutdown routines to the daily scorecards that let you step away from the business without anxiety. This isn't about working less. It's about making sure the work serves your life instead of replacing it.

Most business advice boils down to one thing: make more money. But what happens when the money's coming in and you still feel stuck?

Andy Clark has spent two decades helping business owners answer that question. In this episode, he joins host John Golden to introduce the Whole Pie System — a 15-step framework designed to help entrepreneurs build companies that are profitable, meaningful, and genuinely enjoyable to run.

Andy walks through the biggest mistakes he sees small business owners make, from neglecting their core values to getting addicted to crisis management. He also shares a deceptively simple diagnostic question every owner should ask themselves when things feel off — and a free tool you can use right now to assess 25 critical areas of your business.

This isn't theory. It's a practical conversation grounded in real experience, real failures, and real solutions. If you've ever wondered whether there's a better way to run your company without sacrificing your sanity, this is the episode for you.

Paul Ross has spent 30 years studying why people say yes—and it rarely has anything to do with your product.

In this episode, he explains how top-performing reps create emotional safety before ever making a pitch. Small language shifts—words like "explore" and "together"—signal partnership instead of pressure, quietly lowering a buyer's guard.

When objections arise, Ross doesn't argue. He interrupts the pattern with a question that reframes the resistance entirely. The result? Conversations that feel less like sales calls and more like genuine decisions being made.

Kai Law spent years coaching high-performing remote salespeople — and the pattern is always the same. The ones who last aren't the most gifted. They're the most prepared.

In this episode, Kai covers financial runway strategies for commission-only roles, why peer communities change everything in remote work, and how persistent follow-up quietly outperforms raw talent every single time.

If you're serious about remote sales, this conversation is your starting point.