Sales isn’t just about closing deals. It’s about building real relationships.

In this episode of Let's Talk Business, I explore how business owners and advisors can create long-term value through trust, empathy and consistency.

Because the best sales don't always come from the hottest leads.

What we cover:

• The difference between need and desire in the sales process

• How to stay top of mind without chasing every lead

• Why strong networks are often built in the quiet years

• Real examples of trust turning into opportunity

• The link between goodwill and long-term business value

If you're trying to grow your business and your sales pipeline, this conversation will remind you what actually works.