Sales Signals

Your partnerships team can provide some great fuel for your sales engine. And in this week’s episode of Redefining Outbound, discover exactly how and why to leverage partners in outbound, with our guest Michaela Weber, VP of Strategic Business Development at BigCommerce. David and Michaela cover everything from joint sales pitches, the importance of customer success, and more.

In this week’s episode of Redefining Outbound, David sits down with Lu Juarez, EMEA Sales Development Manager, to discuss how the team at HiBob are approaching their goal of driving high quality pipeline. Luciana took a deep-dive into 3 main tactics she’s utilising this quarter. Listen to find out what they are, plus much more. 

In this week’s episode with Redefining Outbound, Stephen Vickers sits down with Nate Nasralla, Founder at Fluint.io to discuss the best way to work with your buying champion. They covered how your champions don’t always have to be at the top, the danger of too much multi-threading, and more.

We’re back with another special episode of Redefining Outbound. In order to commemorate the launch of our Blueprint, tune into this workshop, co-hosted by Morgan Ingram, and Cognism’s VPs David Bentham and Jonathon Ilett. Find out the best practices on processes like forecasting, coaching, and more, that enabled the team to scale from $10m to $40m in under 2 years.

And check out more insights at the site here: https://info.cognism.com/the-blue-print

On this week’s episode of Redefining Outbound, Gabrielle Blackwell (Creator at The One on One and Mid-Market Sales Development Manager at Culture Amp) joins Frida, to talk about the importance of coaching, training, and feedback for your team. They also discuss how these processes shape up in the new era of outbound. 

“Know who you’re selling to!”

It’s something you’re telling your sales team to do all the time. But have you laid out the foundations for this to be a possibility? On this week’s episode, Frida sat down with Devin Reed, former seller turned Head of Content at Clari. They discussed how sales and marketing can work together to achieve a deep understanding of personas.

Enterprise sales can be a minefield. Especially in this new era of outbound, it’s really important to ensure your team is enabled with the knowledge that’ll help them make the most impact. For example, in the current economic climate, budgets are tight. So, how can your team help these complex buying committees unlock the pain? Find out all, on this week’s episode of Redefining Outbound, with one-off host Binal (from the marketing team) and our guest Kaitie Voigt, Cognism’s Enterprise Sales Manager.

Your sales team’s playbook should align with the new era of outbound. And success starts by nailing processes like time management. 

Learn how to strike the balance, between coaching, training, forecasting, and sitting on deals, in this special episode of Redefining Outbound, with Morgan Ingram and Todd Busler. 

And grab the slides from the workshop here: https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/%5BFINAL%5D%20Leadership%20workshop_%20How%20to%20master%20time%20management%20as%20a%20sales%20leader-2.pdf

Sales leaders are encouraging their teams to embrace buyer centricity all the time. But there are still rooms for improvement. Find out more, as Frida sits down with Khris Fenton, from Altrata. He revealed the fundamentals behind a buyer-centric playbook. 

B2B buying behaviour is digital. Now, more than ever. So, what does that mean for sales leaders? Well, it means branching out beyond cold calling. And it also means considering the regional nuances of the modern buyer. Find out more as Stephen Vickers sits down with Emerald Maravilla, Director of Sales Development at Snowflake.