"Sales IS Marketing!"  - No, it's not. 

"I can grow my book of business just by focusing on sales / focusing on marketing!" - No, you can't.

Many brokers confuse these two statements when they reach out to their prospects. They think marketing expenses are too costly, and those who finally decide to use it in their business model, expect immediate and spectacular results.

And the truth is out there... 

Dig into the latest episode of the Heads Up Adviser Show [SALES vs MARKETING], where John Sbrocco and Craig Lack break it down for you to simple statements and numbers. 

Find out how to combine Sales and Marketing to get a maximum outcome, what are the activities you can start doing RIGHT NOW at a minimum or no cost, that will bring you both short-term and long-term results. 

You may think marketing activities are too costly for your brokerage business, and you cannot afford it. Well, think about the cost of LOSING your existing and potential clients, just because your competitor has done a better job than you and is on their mind at a renewal time. 

In this episode, you will learn: 

• The difference between Sales and Marketing, and how to leverage both with minimal budgets
• How to define your marketing goals
• Marketing 1-2-3 for brokers
• Content that SELLS 
• Talking conversion: how to convert your prospects into clients

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