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I know, I know... You should invest time and money into both, ALWAYS! But let's say you only have enough time and money to invest into one. If you're in eCommerce, it's no doubt Marketing. You need traffic to sell your products. But if you're a service provider or a company serving businesses, then investing time and money into Sales will give you the most ROI in the short term.
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I know, I know... You should invest time and money into both, ALWAYS! But let's say you only have enough time and money to invest into one. If you're in eCommerce, it's no doubt Marketing. You need traffic to sell your products. But if you're a service provider or a company serving businesses, then investing time and money into Sales will give you the most ROI in the short term.