This week on #sALESwithASLAN, I am joined by sales maven @TomStanfill once again as we discuss our role as sales reps during the sales process. As the trusted guide, you decide next steps in the process, not the customer. Why? Because of your experience, you should know the most effective way to evaluate the solution. So, with that as a backdrop, Tom unlocks the 5 step process you can use to ADVANCE any sales cycle in any circumstance. Master this process and you will see improved results. Promise. #salestips #salescoaching