SALES with ASLAN

In this episode, Tom and Tab talk about what it takes to actually get your emails read and not just seen then deleted. They emphasize the importance of answering these four questions: Who are you (are you a real person)? Can you solve my problem? What's next? How do I learn more? They also discuss the significance of subject lines and the need for a process in crafting compelling emails. This episode provides valuable insight for any business leader looking to break through the email noise. 

In honor of Valentine's day we wanted to talk about a relational need we all have… to be valued. We pulled this episode from the vault just for today because ASLAN partner Marc Lamson does such a great job explaining why meeting this need matters, from your customers to your spouse. We have a great discussion about why valuing others and paying attention can not only land you more business but, leave a lasting impact on everyone in your world. At ASLAN, we have a three part serve model - care more, learn more, and do more. This model positions you to stand out not simply because of how well you sell, but because of how much you care.

Today, Tom and Tab have the pleasure of talking to Dr. Randy Ross, bestselling author, communicator, and business culture expert. On this episode, they dive into Randy's book, Remarkable and what exactly a remarkable person does and why this makes such an impact where you work and where you live. Randy gave practical advice for anyone from business leaders to parents of how to create a culture where people care about each other and want the best for each other.  His principles aligned perfectly with the Other-Centered® Selling model we teach at ASLAN. You might want to grab a pen cause this one is worth taking notes!

Welcome to a new year! On today's episode Tom and Tab dive into what changes we can all make to ensure that 2024 is our best year yet and it's not what you think! Tom and Tab each share four practices that they have put into place in their own lives to help them be successful at the office and outside of it. From creating space or margin in their week so that busy doesn't turn into constantly distracted to seeking feedback so blind spots don't undermine your success, this episode has something for everyone who is looking to start their new year off right.

Today Tom and Tab dive into one of the main complaints among sales leaders, how do we help our account managers become trusted partners? If account managers are golden retrievers who thrive off the relationships with their customers can we help them be more like tigers prowling for their next sale?  Tom and Tab give great insight on how leaders can coach them to become trusted partners. At ASLAN we believe as trusted partners our account managers can stay in their lane of meeting their customers needs while earning a seat at the table. With a seat at the table these managers can do what they love, which is serve the needs of their clients at a higher capacity.  

In this episode Tom talks with our partner from down under, Charlie Pidcock. Charlie is an ASLAN Partner in Sydney, Australia who shares his insight on leading with conviction and how he strives to have a mindset of always being in service. Charlie and Tom talk candidly about how to see blind spots through coaching and constantly asking questions. We loved the reminder that we are never too far in our career to be a student.

Today Tom and Tab are in part two with John Cerqueira where we dive into how fear sabotages our ability to sell. John guides us through having the right headspace so that we can have clarity to serve, connect well to others, and be present with clients. His approach gives us great insight on not linking our outcomes to our identity no matter how the meeting goes.

In this episode, Tom and Tab meet with former ASLAN employee, John Cerqueira. John is now pursuing his passion for coaching leaders to be more peaceful and purposeful. Together we spend two episodes talking about how important our emotional state is to our performance at work. John talks about the keys to effective change in a company of any size and gives us an insightful tip that works both at the office and at home. 

Today we get the pleasure of talking to Jeffrey Gitomer, bestselling author of over fifteen books on sales including our favorite and his most popular The Little Red book of selling. Jeffrey is a sales expert who got his start in New York City, not a place known for an easy sale. Jeffrey runs a family-owned business who is known for his straight talk approach. We loved getting to align with Jeff about how to serve your customers well and learn what they love. 

After a brief summer hiatus, Tom and Tab are back with another episode of SALES with ASLAN! They discuss the frustrations of having a deal stall and five things that we as sellers can do (things that are in our control) to keep the deal from stalling. Whether you're selling a thousand-dollar product or a million-dollar solution, how do you keep the deal moving forward?