Salescraft Training: Selling for success

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This podcast explores the necessity and benefits of investing in sales training, focusing on shifting from pushy tactics to client-centric selling. It discusses handling objections, setting realistic expectations, understanding the sales process, and cultivating confidence as key topics for success in sales.

• Emphasising the customer-centric approach in selling 
• The importance of handling objections constructively 
• Setting realistic expectations to reduce pressure in sales 
• Understanding the structured sales process for improvement 
• High percentage of salespeople reluctant to ask for the business 
• Building confidence through effective sales training techniques

Welcome to the podcast!

Support the show

If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!

If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.

Graham Elliott

You can contact me at [email protected]

My website is www.salescraft.training

Please join my mailing list. You'll get all the news and latest offers.

Or... if you've found this helpful, please buy me a coffee!

Send us Fan Mail

The podcast highlights the essential role of understanding customer pain points in driving sales and building lasting client relationships. It explores several strategies for obtaining customer feedback, reducing churn, enhancing customer service, and encouraging referrals to propel business growth. 
Here are the five questions that will help you to increase sales and maximise client retention:

1. How do I identify and address customer pain points?
2. What feedback should I gather from customers to improve sales?
3. How do I retain customers and reduce churn?
4. What role does customer service play in boosting sales?
5. How can I encourage word-of-mouth referrals and testimonials? 

Welcome to the podcast!

Support the show

If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!

If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.

Graham Elliott

You can contact me at [email protected]

My website is www.salescraft.training

Please join my mailing list. You'll get all the news and latest offers.

Or... if you've found this helpful, please buy me a coffee!

Send us Fan Mail

Mastering the art of sales requires more than just knowing techniques; it's about building relationships and understanding your audience. This episode discusses key insights for new salespeople, from the importance of cold calling to fostering genuine connections and follow-ups. 

1. Get comfortable with cold calling
2. Pushing for ongoing contracts instead of focusing only on new business 
3. Build long-term relationships rather than seeking quick sales 
4. Networking through various platforms to increase visibility 
5. Consider the significance of generosity in client interactions 
6. Following up consistently after initial meetings for relationship building 
7. Avoiding the trap of perfection before starting outreach 
8. Steering clear of comparing products with competitors 
9. Understanding and engaging directly with the target audience

Welcome to the podcast!

Support the show

If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!

If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.

Graham Elliott

You can contact me at [email protected]

My website is www.salescraft.training

Please join my mailing list. You'll get all the news and latest offers.

Or... if you've found this helpful, please buy me a coffee!

Send us a text

This podcast episode explores the crucial need for leaders to surround themselves with smarter individuals, stressing that true leadership is about empowerment rather than control. It discusses the common fears that inhibit this process and promotes self-assessment and feedback for effective team development. 

• Understanding the difference between managers and leaders 
• Identifying and confronting the fear of being overshadowed 
• Importance of developing team members for optimal performance 
• Recognising the toxic behaviour of insecure managers 
• Advantages of hiring experts to fill gaps in knowledge 
• The role of clear communication and setting direction 
• The use of DISC for assessing leadership styles 
• The value of self-assessment and peer feedback 
• Embracing vulnerability to strengthen leadership 
• Learning from successful leaders’ approaches to teamwork

Download the supporting PDF file here.

Welcome to the podcast!

If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!

If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.

Graham Elliott

You can contact me at [email protected]

My website is www.salescraft.training

Please join my mailing list. You'll get all the news and latest offers.

Or... if you've found this helpful, please buy me a coffee!

Send us Fan Mail

Differentiating your business from competitors requires a blend of effective pricing, communication, and service quality. The episode explores the impact of perceived value, ethical selling practices, and client feedback on establishing a sustainable competitive advantage. 
• Importance of perceived value in pricing 
• Control over quality and customer service 
• Role of communication in building trust 
• Differentiating through ethical sales practices 
• Emphasising consultancy over sales tactics 
• Need for ongoing client feedback to improve service

Welcome to the podcast!

Support the show

If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!

If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.

Graham Elliott

You can contact me at [email protected]

My website is www.salescraft.training

Please join my mailing list. You'll get all the news and latest offers.

Or... if you've found this helpful, please buy me a coffee!

Send us Fan Mail

Discover how to break free from the chaotic sales cycle that leads to last-minute rushes and stress. This episode offers insights into understanding personality types, creating weekly sales targets, and aligning sales efforts with seasonal buying patterns for more consistent results.

• Analysis of the sawtooth sales cycle 
• Explanation of the DISC personality model and its relevance to sales 
• Insights into the high D personality traits that affect sales habits 
• Importance of establishing discipline in sales routines 
• Benefits of setting weekly sales targets over monthly targets 
• Strategies for maintaining consistent activities for increased sales 
• Understanding client buying patterns and seasonal fluctuations 
• The role of management in supporting consistent sales performance

Welcome to the podcast!

Support the show

If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!

If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.

Graham Elliott

You can contact me at [email protected]

My website is www.salescraft.training

Please join my mailing list. You'll get all the news and latest offers.

Or... if you've found this helpful, please buy me a coffee!

Send us Fan Mail

Unlock the secrets to starting a successful journey in sales with our latest episode! Ever wondered how recommending a favorite movie is like making a sale? We promise you'll gain practical insights into initiating conversations, handling objections, and closing deals—minus the fear of being too pushy. Whether you're stepping into a sales role by choice or necessity, this episode is packed with advice that makes selling feel as natural as sharing something valuable with a friend.

Ethical sales practices are at the heart of building lasting client relationships, and we uncover why honesty and transparency are your best allies in this endeavor. Discover how to avoid the pitfalls of overselling and misrepresenting products with real-life examples that highlight the importance of understanding client needs. Plus, we share top-notch communication strategies to engage prospective clients through genuine conversations, ensuring your selling approach is both impactful and authentic. Don't miss our accompanying video and webinar for even more tips. Happy selling, and join us for more insightful discussions in our next episode!

And here's the link I mentioned to the free webinar.

Welcome to the podcast!

Support the show

If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!

If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.

Graham Elliott

You can contact me at [email protected]

My website is www.salescraft.training

Please join my mailing list. You'll get all the news and latest offers.

Or... if you've found this helpful, please buy me a coffee!

Send us a text

Unlock the secrets to leading without an official title and discover how influence can be more powerful than authority. Imagine turning a £1 million account into over £6 million in just a year, all through the power of collaboration and empowerment without any direct control. This episode is packed with personal stories and insightful examples showcasing how using persuasion, emotional intelligence, and relationship management can skyrocket your leadership capabilities. We'll guide you through building trust and credibility by being a role model, setting clear goals, and overcoming the unique challenges of leading without formal authority.

Empathy and emotional intelligence take center stage as we discuss understanding team members' fears and aspirations to foster successful collaboration. Discover how recognizing personality types and managing team dynamics can prevent issues before they arise. We also highlight the invaluable support of informal mentors and external consultants in nurturing team growth. Listen to how adaptability and resilience can transform setbacks into success, and learn to navigate the balance between empowering and effectively managing your team. Whether you're a seasoned leader or just starting, this episode offers actionable insights to enhance your leadership journey.

You can download the supporting PDF here.

Welcome to the podcast!

If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!

If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.

Graham Elliott

You can contact me at [email protected]

My website is www.salescraft.training

Please join my mailing list. You'll get all the news and latest offers.

Or... if you've found this helpful, please buy me a coffee!

Send us Fan Mail

Finding new clients can be hard and the cost per new client can be very high. So it makes sense to keep clients as long as possible. So, whether you are selling a service, a product, or a membership, what do you need to think about when considering client retention?
 
 The first thing I talk about in this podcast is recognising, from the start, which clients are most likely to stay with you, and which are likely to go elsewhere regardless of what you do. Once you understand this, you can adopt the appropriate strategies to maximise client retention.
 
 Another thing to consider is how you can stand out from your competitors. Buyer's remorse can be an issue, so the more engaging you can be from the outset, the more likely your clients are to stay with you (and refer people they know!).
 
 Finally, there are simple things you can do every day to give yourself the best chance of keeping your clients loyal. 

Welcome to the podcast!

Support the show

If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!

If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.

Graham Elliott

You can contact me at [email protected]

My website is www.salescraft.training

Please join my mailing list. You'll get all the news and latest offers.

Or... if you've found this helpful, please buy me a coffee!

Send us Fan Mail

Having the right conversation is vital if you are to be successful in sales. But, did you know that understanding WHO you are speaking to and their personality type, can make or break a deal?

We all like to be with people who are like us and who 'get' us. This is as true in sales as it is in every other aspect of our lives. Personality profiling tools, such as Myers Briggs, provide a way of measuring how likely this is to happen. The closer people are to our own profile, the more likely we will get on. And, when we get on with a client, they are much more likely to buy.

The downside is that some systems have as many as 16 different personality types. And, to be successful, we need to be able to identify the most likely personality type the person we are speaking to has, so that we can change our approach to suit them.

The good news is that the DISC system only has four types. These are Dominant (very outcome focussed), Influencer (very charismatic), Stabiliser (likes things to stay the same) and Compliant (the tech specialist). We are all a combination of these four personality aspects, but one or two will be to the fore. These in turn drive how we treat people, how we behave under stress and many other personality traits.

I take you through a brief introduction to these traits and how they can enhance our communication skills in this podcast. There is a lot more information in my "Consultative Selling" course.

Welcome to the podcast!

Support the show

If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!

If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.

Graham Elliott

You can contact me at [email protected]

My website is www.salescraft.training

Please join my mailing list. You'll get all the news and latest offers.

Or... if you've found this helpful, please buy me a coffee!