Salescraft Training: Selling for success

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We unpack how to read buying signals, spot the silent no, and adjust your approach in real time to save deals. We share practical cues, common mistakes, and simple resets that build trust without pressure.

• listening beyond words to tone and posture
• matching and mirroring as alignment signals
• positive cues like leaning in and nodding
• red flags including exit orientation and tension
• clusters of cues as a decision trigger
• managing your own posture, voice, and pace
• using pauses to think and reduce pressure
• resetting a drifting meeting with respectful questions
• when to reschedule to protect trust and outcomes

Please remember to like and subscribe, tell all your friends, do have a look at the course.

Welcome to the podcast!

Support the show

If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!

If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.

Graham Elliott

You can contact me at [email protected]

My website is www.salescraft.training

Please join my mailing list. You'll get all the news and latest offers.

Or... if you've found this helpful, please buy me a coffee!

Send us Fan Mail

We explore how to handle objections with confidence by borrowing from improv: embrace uncertainty, listen deeply, and reframe concerns into opportunities. Practical scripts show how to pivot price, timing, scepticism, past failures, and missing features toward value and proof.

• embracing uncertainty rather than steering to safety
• using curiosity and active listening to diagnose hidden concerns
• validating emotion to reduce resistance and build trust
• reframing price to ROI and doubt to evidence
• turning bad timing into prioritisation and momentum
• converting past negative experiences into safeguards and process
• positioning missing features as intentional design or customisation
• practising a repeatable pattern: empathy, validation, pivot, proof
• focusing on outcomes, case studies and next steps
• building a personal objection playbook

If that's been useful, hopefully I've earned a like and subscribe from you.

And you can download the 5 Objection Reframes here.

Welcome to the podcast!

Support the show

If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!

If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.

Graham Elliott

You can contact me at [email protected]

My website is www.salescraft.training

Please join my mailing list. You'll get all the news and latest offers.

Or... if you've found this helpful, please buy me a coffee!

Send us Fan Mail

We break down why objections like “I need to think about it” persist and show how to dissolve them by making value specific, measurable and owned by the buyer. We map the before-after-bridge model, craft impact questions and use proof so clients often lead the close.

• separating price qualification from value clarity
• diagnosing pain and the cost of inaction
• framing before and after states with metrics
• translating features into payoffs buyers feel and count
• using social proof, pilots and ROI to de-risk
• agreeing success criteria and measurement
• avoiding red lights and focus on the client’s story

Please like and subscribe if you enjoy the podcast.
You can even donate a little if you want to as well, that would all help
Please give me a like, a subscribe, tell your friends, and I’ll speak to you again on the next podcast.

Welcome to the podcast!

Support the show

If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!

If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.

Graham Elliott

You can contact me at [email protected]

My website is www.salescraft.training

Please join my mailing list. You'll get all the news and latest offers.

Or... if you've found this helpful, please buy me a coffee!

Send us Fan Mail

We share a practical framework for cold calling that puts respect and outcomes first. Confidence, research and a clear next step replace pressure pitches and awkward scripts.

• defining cold calling as value, not interruption
• building confidence without arrogance
• reframing success as a next step, not a sale
• researching avatars and pain points
• crafting short openers that earn time
• leading with outcomes and proof points
• handling not interested, existing vendor and send an email
• tracking calls, conversions and improving your approach

If you think I've earned a like or a subscribe, please do that.

Welcome to the podcast!

Support the show

If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!

If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.

Graham Elliott

You can contact me at [email protected]

My website is www.salescraft.training

Please join my mailing list. You'll get all the news and latest offers.

Or... if you've found this helpful, please buy me a coffee!

Send us Fan Mail

In this podcast we look at how to move beyond curiosity to the practical craft of adaptive selling—how to drop scripts, read cues, surface unspoken needs and pivot solutions in real time to solve real problems. We share stories, tools and steps for customer-centric conversations, stronger follow-up and trust that creates referrals.

• replacing one-size-fits-all pitches with client-centric conversations
• researching cues without creating a fixed script
• surfacing unspoken needs with better questions
• pivoting solutions in real time around true pain points
• using targeted narratives and relevant proof
• measuring impact and aligning on success criteria
• follow-up timing, referrals and post-sale support
• flexing style with DISC to improve rapport
• embracing objections as data and learning loops
• adopting continuous learning to compound results

If I've earned a like or a subscriber, please, I would appreciate it. Give me a like and subscribe because that allows me to keep creating these podcasts.

Welcome to the podcast!

Support the show

If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!

If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.

Graham Elliott

You can contact me at [email protected]

My website is www.salescraft.training

Please join my mailing list. You'll get all the news and latest offers.

Or... if you've found this helpful, please buy me a coffee!

Send us Fan Mail

In this podcast we flip hard sales calls by replacing fixed pitches with genuine curiosity, open questions, and active listening. We show how note-taking builds trust, how to tailor value, and why this mindset wins repeat business and referrals.

• why one-size-fits-all pitching fails 
• using open-ended questions to surface real needs 
• active listening and note-taking to build confidence 
• mapping features to outcomes that buyers value 
• building trust that leads to referrals and repeat business 
• reducing pressure by admitting unknowns and clarifying fit 
• summarising needs to close with alignment

Please remember to like and subscribe if you find this useful.
If you have any sales questions or sales topics you would like to have covered in the podcast, please drop me a line, [email protected], and I will do my best to answer them.

Welcome to the podcast!

Support the show

If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!

If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.

Graham Elliott

You can contact me at [email protected]

My website is www.salescraft.training

Please join my mailing list. You'll get all the news and latest offers.

Or... if you've found this helpful, please buy me a coffee!

Send us Fan Mail

We walk through a practical, three‑step strategy for building sales pitches that close by qualifying hard, reconfirming needs with micro‑yeses, and narrowing choices to make decisions easy. We focus on outcomes over features, price anchoring, and how to prevent objections before they arise.

• outcome‑focused value over product features
• rigorous qualification to exclude non‑buyers
• must‑haves, nice‑to‑haves, and not‑needed mapping
• reconfirmation via soft closes and micro‑yeses
• visualising desired outcomes to build commitment
• narrowing choices to two or three options
• price anchoring to shape perceived value
• simple, direct closes that avoid yes‑no traps
• resources available at salescraft.training

Please give me a like, a subscribe if you feel I’ve earned it
There is more information on the website, so www.salescraft.training
If you find those useful, please invest in the course

Welcome to the podcast!

Support the show

If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!

If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.

Graham Elliott

You can contact me at [email protected]

My website is www.salescraft.training

Please join my mailing list. You'll get all the news and latest offers.

Or... if you've found this helpful, please buy me a coffee!

Send us Fan Mail

Welcome to Selling for Success — your go-to sales podcast for strategies, tips, and inspiration to help you close more deals, generate leads, and grow your business.

In this episode, we’ll cover:
• Know your ideal customer avatar and their specific pain points
• Position yourself where prospects "hang out" - networking groups, social platforms, events
• Focus on quality leads rather than trying to qualify everyone 'in'

And more!

Whether you’re in B2B sales, B2C sales, or just starting your sales career, this podcast gives you the tools, tactics, and mindset you need to succeed.

👉 Subscribe for weekly episodes packed with sales tips, sales training, and sales motivation to help you increase revenue and level up your selling skills. 

Welcome to the podcast!

Support the show

If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!

If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.

Graham Elliott

You can contact me at [email protected]

My website is www.salescraft.training

Please join my mailing list. You'll get all the news and latest offers.

Or... if you've found this helpful, please buy me a coffee!

Send us Fan Mail

Welcome to Selling for Success — your go-to sales podcast for strategies, tips, and inspiration to help you close more deals, generate leads, and grow your business.

In this episode, we’ll cover: 

• Creating a structured weekly schedule with time blocks increases productivity
• The 80-20 rule shows that 80% of results come from 20% of efforts
• Identifying your high-payoff activities helps prioritize your most valuable work

Whether you’re in B2B sales, B2C sales, or just starting your sales career, this podcast gives you the tools, tactics, and mindset you need to succeed.

👉 Subscribe for weekly episodes packed with sales tips, sales training, and sales motivation to help you increase revenue and level up your selling skills. 

 Please remember to like and subscribe. Visit the website to download the free PDF "Seven Ways of Closing" and register for the free 45-minute webinar that shares three implementable strategies to improve your sales results.

Drop your biggest sales challenge in the comments — we might cover it in a future episode! 

Welcome to the podcast!

Support the show

If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!

If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.

Graham Elliott

You can contact me at [email protected]

My website is www.salescraft.training

Please join my mailing list. You'll get all the news and latest offers.

Or... if you've found this helpful, please buy me a coffee!

Send us Fan Mail

Welcome to Selling for Success — your go-to sales podcast for strategies, tips, and inspiration to help you close more deals, generate leads, and grow your business.

In this episode, we’ll cover: 

• The performance realities for most sales people
• How to step back from the "downward spiral"
• Specific steps you can take to improve your performance

Whether you’re in B2B sales, B2C sales, or just starting your sales career, this podcast gives you the tools, tactics, and mindset you need to succeed.

👉 Subscribe for weekly episodes packed with sales tips, sales training, and sales motivation to help you increase revenue and level up your selling skills. 

 
Please remember to like and subscribe. Visit the website to download the free PDF "Seven Ways of Closing" and register for the free 45-minute webinar that shares three implementable strategies to improve your sales results.

Drop your biggest sales challenge in the comments — we might cover it in a future episode! 

AND... check out my online course "Consultative Selling" where I dive deeper into these techniques. I offer a one-year guarantee – if you do everything in the course and still don't see results, I'll give you your money back.

Welcome to the podcast!

Support the show

If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!

If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.

Graham Elliott

You can contact me at [email protected]

My website is www.salescraft.training

Please join my mailing list. You'll get all the news and latest offers.

Or... if you've found this helpful, please buy me a coffee!