In this episode of Lev's podcast ‘In the Clouds,’ we cover all things SFMC and Sports. Lev Managing Director, Ryan McCambridge, and Account Director, Abbey Sullivan, join our hosts to discuss how teams are scoring big with Salesforce Marketing Cloud. In their past time, sports teams historically have been the last to adapt to digital trends but these organizations have quickly realized they are being left behind. Hear what the industry leaders like the NBA and XFL leagues are doing to stay relevant and optimize the fan experience. Learn how teams are using Salesforce to develop a 360 view of the customer and the most critical pieces to streamline the brand experience.