Talking Of Giants

Salesforce - Unconventional Marketing Tactics of David Vs Goliath


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What does a startup do to make enough noise to introduce not just a product but a whole new industry? Are there opportunities that underdogs can exploit that are just are not in the reach of giants? The story of how Salesforce used those chances to become the giant it is today, is today's story.

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Talking Of GiantsBy Vikhyat Muthyala