Talking Of Giants

Totsuko, the company of Ibuka and Morita receives its first worthwhile commission. Inspiration strikes at that place that would put Totsuko on the path to becoming a much better version of itself. More innovative and more powerful. An inspiration that turns Totsuko, into Sony.

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As the war comes to a close Akio Morita and Masaru Ibuka are left wondering about their future. They come together to create a company on the cutting edge of tech. But how do you reach the 'cutting edge' in a country where even food has to be purchased in the black markets?

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World War 2 was ravaging Japan. Bombers were playing cities to waste and wiping out age-old buildings. As Japan realizes its follies, two young men understand, they would need to rebuild. Rebuild both Japan and their lives. The story of how their lives started and how it led to the creation of Sony.

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How did the diverse, exuberant, and colorful world of Frappuccinos come to be? The story of how the initially unwanted drink found its way in and became an overnight star.

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Howard Schultz goes out on his own after leaving Starbucks. Now a chance to buy it stands on his path. Can an entrepreneur that built a small coffee house chain turn it into a huge corporate and still keep its heart beating? Is there really such a big company that is loyal to its roots? The changes, challenges, and compromises on Schutlz's path are this week's story.

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Howard Schultz faces a tough decision as the original Starbucks founders do not want to sell coffee and want to stick to their coffee-bean selling roots. What happens when an idea enters the mind of an ambitious entrepreneur but is forced to give it up? What happens to the Italian coffee romance that Schultz believes in and what will his place in Starbucks he drifts away from its core? 

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An American rises out of the projects with ambition. A Dutchman is frustrated with American coffee. A couple of students in California devote a career to coffee. What does the juncture of the contributions of these men produce? A good coffee, turns out. And a company called Starbucks.

The story of the start of Starbucks as a humble coffee retailer in Seattle to its rise as the global cultural phenomenon it came to be.

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What happens when you put a populace unwillingly to give in, an era of prohibition and a boatload of great cars in one jar? A great race, apparently. Join me as we look at the story of the thrilling origins of the famous stock car racing brand, NASCAR. From moonshine alcohol to police chases to savvy bootleggers, we've got it all.

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A huge bag of money lands from the Japanese God of venture capital, Masayoshi Son. The WeWork story of what happens when turbocharging a faulty startup growth engine. This episode explores the story of the Neumann era pinnacle for WeWork and the fall from grace.

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Adam Neumann's gets back in the real estate game with WeWork. He wants to create spaces that nurture community and value its spirit. But underneath, there are glaring conflicts of interest. Conflicts which start showing visible cracks as they grow bigger. That story, in this week's episode.

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