Talking Of Giants

Starbucks - Importing An Italian Coffee Romance


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Howard Schultz faces a tough decision as the original Starbucks founders do not want to sell coffee and want to stick to their coffee-bean selling roots. What happens when an idea enters the mind of an ambitious entrepreneur but is forced to give it up? What happens to the Italian coffee romance that Schultz believes in and what will his place in Starbucks he drifts away from its core? 


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Talking Of GiantsBy Vikhyat Muthyala