An American rises out of the projects with ambition. A Dutchman is frustrated with American coffee. A couple of students in California devote a career to coffee. What does the juncture of the contributions of these men produce? A good coffee, turns out. And a company called Starbucks.

The story of the start of Starbucks as a humble coffee retailer in Seattle to its rise as the global cultural phenomenon it came to be.

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