During Dreamforce, Salesforce announced a new “unlimited” Agentic Enterprise Licensing Agreement (AELA) that promises unlimited use and simplicity at a set (and predictable) flat fee. But without proper transparency or post-term protections, Salesforce customers could be in for a world of hurt at the renewal time.

In this quick take video, Adam breaks down what products are the focus (Agentforce, Data 360, MuleSoft, Slack, etc.) along with what is driving Salesforce’s goal of pushing customers into this agreement type. He will also share his tips on what Salesforce customers need to do and ensure Salesforce provides before any commitment is made.

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