In this month’s SalesGlobe Signals, we take a look at how tariffs are beginning to ripple through the economy — and what those signals mean for growth, pricing, and sales quotas.

Manufacturing, Wholesale, and Retail are seeing the sharpest rise in cost expectations, even as manufacturers’ actual costs remain steady for now. Many companies are bracing before the storm — anticipating future increases and deciding how much they can realistically pass through in prices.

Our analysis shows companies expect to pass along between 47% and 62% of new costs to customers. Larger retailers and wholesalers lead the way in price passthroughs, while smaller firms and service industries may be forced to absorb more in their margins. That uncertainty could soon reach sales organizations, where shifting demand and thinner margins raise new questions about quota setting and performance measures.

This edition of SalesGlobe Signals takes a broader look at what tariffs could mean for profitable revenue growth — from cost structures and price elasticity to how organizations align quotas with changing market opportunity.