Salesy: Boosting Sales & Scaling Your Online Business with Meghan Lamle

In this episode of Salesy with Meghan, Meghan sits down with Tonya Rapley, a financial education pioneer and three-time entrepreneur. Tonya shares her inspiring journey from working in nonprofits to becoming the founder of My Fab Finance and Her Legacy Media, Inc. They dive into the realities of entrepreneurship, the power of financial literacy, and how to design a life that aligns with your unique goals and seasons.

Key Takeaways:

• Navigating Transitions: Tonya opens up about her decision to step back into a 9-to-5 role after nearly a decade of entrepreneurship, showing that success is a personal journey, not a fixed destination.
• Financial Literacy as Empowerment: She explains how financial planning, from retirement accounts to diversified revenue streams, builds stability in both personal and business pursuits.
• The Truth About Entrepreneurship: Tonya debunks the glamorized myths of online success, emphasizing the importance of patience, transparency, and defining success on your own terms.
• The Importance of Alignment: Designing your life around your current season allows you to make empowered choices, whether you're pursuing full-time entrepreneurship, returning to the workforce, or balancing both.

About Tonya Rapley:

Tonya Rapley is an internationally recognized speaker, best-selling author, and financial education pioneer. She is the CEO of Her Legacy Media, Inc., home to My Fab Finance and HLM Solutions. As co-executive producer and co-host of the award-winning series Going From Broke, she has transformed countless lives by championing financial literacy.

Her clients include HUD, Prudential, State Farm, SoFi, and J.P. Morgan Chase, and she’s an investor in companies like Partake Foods and Esusu. Tonya holds a master’s degree in Public Policy & Affairs and brings her expertise to empower individuals and communities.

Links & Resources:

• Mini-Private Podcast: You, Inc.
• Life Alignment Quiz: MyAlignedLifeQuiz.com
• Connect with Tonya: Instagram | Threads | LinkedIn

Mentioned in This Episode:

• Partnerships with Rocket Mortgage and the City University of New York

Final Thoughts:

Tonya encourages listeners to embrace their unique path, align their life with their goals, and release what no longer serves them. Whether you're exploring entrepreneurship or redefining your relationship with work, this episode offers practical advice and inspiration.

If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).

Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:

• The 4 core buyer types (and how to sell to each one)
• Why your sales tactics aren’t landing — and how to fix them
• Real-world strategies to close more clients without changing your entire offer

You don’t need better copy. You need to know who’s reading it.

• Instagram: @meghan.lamle

https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer

Loved this episode? Leave a review and share with a business bestie who’s ready to scale.

New episodes drop weekly — hit follow so you never miss a strategy that could change your business.

Support the show!

Welcome to Salesy with Meghan. Today, Meghan sat down to talk about The Power of LinkedIn in 2025.

Dee, a seasoned sales professional, shares the journey of her career and how she got into sales. 

Emphasizing the importance of personal branding and how it helped Dee's career growth. Reminding listeners the value that LinkedIn holds as a pathway to closing high-ticket offers, describing how many people overlook LinkedIn to stick with a platform they are used to such as Instagram or Facebook.

Meghan and Dee talk in depth about how to effectively use LinkedIn without sounding too corporate or "tech bro" like. They break down key takeaways that allow the listeners to reflect on ways they can reimagine their LinkedIn strategies to help reel in and close on high-ticket offers.

Links:

Instagram

Linkedin

Blog

People/Things Mentioned:

If the Spice Girls have become one of the best-selling girl groups of all time by simply telling people what they "really, really want" then my question is, why aren't you? With over 8 years of experience in SaaS sales and coaching, Dee Henry is the founder and CEO of The Sales Loft, a sales, content, and personal brand strategy agency that provides tools to monetize and elevate your business, brand, and life. Dee is passionate about helping entrepreneurs, real estate brokers, salespeople, and creatives achieve their goals and aspirations through sales, social media, and personal branding. It's time to get what you "really, really want". 

Dee is also a business mentor for The Black Girls In Tech Mentoring Program, where she supports and guides black women in their professional journey and helps them unlock their potential. Dee has been featured in HubSpot, Techsgiving, Baddies in Tech, and BGIT for her expertise and insights on sales, content, and personal branding.

Dee's Instagram

If you are struggling with signing clients on sales calls, grab the 10k sales script to help you sign clients today. Click here.

Support the show!

If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).

Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:

• The 4 core buyer types (and how to sell to each one)
• Why your sales tactics aren’t landing — and how to fix them
• Real-world strategies to close more clients without changing your entire offer

You don’t need better copy. You need to know who’s reading it.

• Instagram: @meghan.lamle

https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer

Loved this episode? Leave a review and share with a business bestie who’s ready to scale.

New episodes drop weekly — hit follow so you never miss a strategy that could change your business.

Support the show!

Shownotes TBD

If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).

Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:

• The 4 core buyer types (and how to sell to each one)
• Why your sales tactics aren’t landing — and how to fix them
• Real-world strategies to close more clients without changing your entire offer

You don’t need better copy. You need to know who’s reading it.

• Instagram: @meghan.lamle

https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer

Loved this episode? Leave a review and share with a business bestie who’s ready to scale.

New episodes drop weekly — hit follow so you never miss a strategy that could change your business.

Support the show!

Welcome to Salesy with Meghan. Today, Meghan sat down to talk about High Achieving Women with Katy Murray

Meghan and Katy discuss the challenges that high achievers face -- particularly when you have to confront the misconception that business equals productivity.

Katie identifies the key signs of high achievers and emphasizes the importance of recognizing when to slow down. Knowing the difference of slowing down to enhance effectiveness and avoid burn out. Both speakers agree that slowing down can lead to greater clarity and focus which can, ideally, increase overall productivity.

The two discuss the benefits of giving yourself grace and the importance of intentionality in your work.

Leaving the listener with helpful tips for high achievers how to become more realistic in their goal setting and ultimately embracing imperfection.

Links:

Instagram

Linkedin

Blog

People/Things Mentioned:

Katy Murray is a business owner, entrepreneur, Executive of Human Resources at a Private organization, mother, and wife. Receiving multiple awards and recognition for her Photography Talent, Katy's images have been featured in over 30 publications. Now, Co-Founder of 'Katy and Co, VA', Katy helps other businesses grow and meet their success. Katy has been a guest speaker at multiple Universities, on high-ranking Podcasts, and is the Host of her own Ginger Biz. On her podcast she shares all the tips and tricks to be successful in business, while also working full time, loving on her sweet family, and practicing self-care to maintain sanity. Katy is a fun-loving business guru who wants to share her passions with the world.

Free Gift from Katy

Katy Instagram

Katy Website

If you are struggling with signing clients on sales calls, grab the 10k sales script to help you sign clients today. Click here.

Support the show!

If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).

Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:

• The 4 core buyer types (and how to sell to each one)
• Why your sales tactics aren’t landing — and how to fix them
• Real-world strategies to close more clients without changing your entire offer

You don’t need better copy. You need to know who’s reading it.

• Instagram: @meghan.lamle

https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer

Loved this episode? Leave a review and share with a business bestie who’s ready to scale.

New episodes drop weekly — hit follow so you never miss a strategy that could change your business.

Support the show!

Welcome to Salesy with Meghan. Today, Meghan sat down to talks Content Strategy with Blair.

Blair Mlotek whose background goes from journalism to marketing, co-founded a social media agency, Cleo Social, with a friend of hers, talks about the importance of self-promotion on social media and leverages with listeners on how to overcome feelings of awkwardness about sharing their personal experiences online and in their business.

Exploring the importance of authenticity and vulnerability within your social media content, Meghan and Blair share tips on how to effective plan and create content. Blair suggests to the listeners that a good place to start would be with content strategy and being comfortable with being imperfect.

Think of the freedom that authenticity can bring you in your business?

The two continue to discuss the issues with societal pressures of perfection and how it can deter creative individuals from promoting their brand and business.

Meghan and Blair encourage listeners to engage in their true selves when it comes to content creation, because trust the experts, the results for your brand and business will reflect honest and true growth.

Links:

Instagram

Linkedin

Blog

People/Things Mentioned:

Blair Mlotek: After years of freelance journalism and managing clients in the communications agency world, Blair realized that there was one place that always brought the highest success rate to brands: the vast world of social media. While she continues to work with brands to bring creative ideas to their feeds, Blair has been talking about entrepreneurship more and more as she gets further into the experience herself. Blair really enjoys being able to help others who are going through it, make them feel seen, and offer the practical advice she wishes she had.

Cleo Social

Blair Website

For more information or to work with her:

Meet the Founders and Communications and Content Team — Cleo Social

Blair's LinkedIn: Blair Mlotek | LinkedIn

If you are struggling with signing clients on sales calls, grab the 10k sales script to help you sign clients today. Click here.

Support the show!

If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).

Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:

• The 4 core buyer types (and how to sell to each one)
• Why your sales tactics aren’t landing — and how to fix them
• Real-world strategies to close more clients without changing your entire offer

You don’t need better copy. You need to know who’s reading it.

• Instagram: @meghan.lamle

https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer

Loved this episode? Leave a review and share with a business bestie who’s ready to scale.

New episodes drop weekly — hit follow so you never miss a strategy that could change your business.

Support the show!

Welcome to Salesy with Meghan. Today, Meghan sat down to talk about A Signature Offer Formula.

Meghan explores the Signature Offer Formula and breaks down how to utilize this formula in your favor.

Focusing on high-value ticket offers as opposed to getting lost with having multiple little-value ticket offers that may not provide a consistent client experience. Which can help enhance brand recognition as well as simplifying business operations overall.

Links:

Instagram

Linkedin

Blog 

If you are struggling with signing clients on sales calls, grab the 10k sales script to help you sign clients today. Click here.

Support the show!

If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).

Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:

• The 4 core buyer types (and how to sell to each one)
• Why your sales tactics aren’t landing — and how to fix them
• Real-world strategies to close more clients without changing your entire offer

You don’t need better copy. You need to know who’s reading it.

• Instagram: @meghan.lamle

https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer

Loved this episode? Leave a review and share with a business bestie who’s ready to scale.

New episodes drop weekly — hit follow so you never miss a strategy that could change your business.

Support the show!

Welcome to Salesy with Meghan. Today, Meghan sat down to talk about how Posting Screenshots Isn't Enough with Jocelyn.

The two ladies dive into how to show off your client wins and how sometimes posting screenshots is not enough to display all of your client wins.

Focusing on ways to bring creative approaches to displaying client wins and selling higher ticket offers. Jocelyn mentions whay the power of intentionality does and how it guarantees results for your next day.

You want to be number one by not wanting to be the number two option. Asking yourself how you can stand out in your niche pool and what do you need to do to always be on that cutting edge creativity.

Meghan and Jocelyn break down the good, the bad and everything in between regarding the authority that you can establish by effectively communicating the value of your services and success of your clients.

Links:

Instagram

Linkedin

Blog

People/Things Mentioned:

Jocelyn Montemarano is an award-winning content strategist and video podcast producer to thought leaders. Her mission is to support thought leaders to resonate more deeply with more of the right people so they can transform thousands (and maybe even millions) of lives through their work.

Jocelyn's Instagram

Jocelyn's Website

If you are struggling with signing clients on sales calls, grab the 10k sales script to help you sign clients today. Click here.

Support the show!

If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).

Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:

• The 4 core buyer types (and how to sell to each one)
• Why your sales tactics aren’t landing — and how to fix them
• Real-world strategies to close more clients without changing your entire offer

You don’t need better copy. You need to know who’s reading it.

• Instagram: @meghan.lamle

https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer

Loved this episode? Leave a review and share with a business bestie who’s ready to scale.

New episodes drop weekly — hit follow so you never miss a strategy that could change your business.

Support the show!

Welcome to Salesy with Meghan. Today, Meghan sat down to talk about Content Creation.

Diving into all things content creation and what REALLY matters when it comes to creating content that connects with your target audience.

Meghan breaks down what holds brands and businesses back is their failure to execute their ideas through content creation, noticing that it is not because of one's lack of talent or skill.

Leaving listeners with key takeaways to start mastering their content creation and fully executing on their ideas.

Links:

Instagram

Linkedin

Blog

If you are struggling with signing clients on sales calls, grab the 10k sales script to help you sign clients today. Click here.

Support the show!

If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).

Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:

• The 4 core buyer types (and how to sell to each one)
• Why your sales tactics aren’t landing — and how to fix them
• Real-world strategies to close more clients without changing your entire offer

You don’t need better copy. You need to know who’s reading it.

• Instagram: @meghan.lamle

https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer

Loved this episode? Leave a review and share with a business bestie who’s ready to scale.

New episodes drop weekly — hit follow so you never miss a strategy that could change your business.

Support the show!

Welcome to Salesy with Meghan. Today, Meghan sat down with Meghan's COO Rain to Spill All the Tea.

She's back again to talk all things internal Meghan Lamle Coaching.

We also deep dive into human design and working with each other and what it's been like to approach our business/relationships with the human design framework in mind.

Links:

Instagram

Linkedin

Blog

People/Things Mentioned:

Rain Tavia - Meghan's COO.

Rain helps to ensure that all things behind the scenes run smoothly for her clients, so that way they can focus on the fun parts of building their business and expanding their brand.

If you want to connect with Rain (or hire her)

OBM | Client Experience & Scaling (@itsraintavia) • Instagram photos and videos

If you missed the previous episode with Rain, click here.

If you are struggling with signing clients on sales calls, grab the 10k sales script to help you sign clients today. Click here.

Support the show!

If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).

Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:

• The 4 core buyer types (and how to sell to each one)
• Why your sales tactics aren’t landing — and how to fix them
• Real-world strategies to close more clients without changing your entire offer

You don’t need better copy. You need to know who’s reading it.

• Instagram: @meghan.lamle

https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer

Loved this episode? Leave a review and share with a business bestie who’s ready to scale.

New episodes drop weekly — hit follow so you never miss a strategy that could change your business.

Support the show!

Welcome to Salesy with Meghan. Today, Meghan sat down to talk with Nora Viriginia about Trusting Your Intuition in Business.

Nora's mission is to blend spirituality with business strategies to teach clients to bolding stand in their authentic expression.

What made Nora so passionate about her vision is because she was exposed to coaches who speak about falsely claiming manifestation was the reason to success but were running ads behind the scenes. Although, having a vision in place for where you would like to end up does help when following a business strategy, there is major damage when you skip the strategy portion for your business.

This leads to lack of structure, feeling as if you are playing catch up on the first of every month. When a plan is what can help

When you skip strategy for business, lack of structure, feeling like having to make up, when strategizing can be helpful to plan. 

Hustle oriented is on the other side of the coin – but can be miserable. Hard work is necessary for building a business. 

 Zero Confidence = Zero Sales. People can read that.

Use strategy to make content come to life and that is where there is the most growth. 

Meghan, find what feels good and understanding what helps you feel good with your decisions. There is a difference between scary because it is new versus not meant for you at all. 

You’re going to be an entrepreneur your whole life. 

Trusting your intuition when it comes to business decisions. 

Scales to business the most important is decision making.

The more you know yourself the more aligned decisions you will make for your business. Brush it off and move on. 

Showing up as you are when it comes to your business. Showing up when you don’t want to, and sometimes that is simply coming as you are. 

You have to know what you want to do within the next six months if you want to be booked out for the next six months. 

Quarterly refreshes… important to think of five-year vision and you want to think about what is going to have you be the most comfortable in that vision. We got to start right now. Don’t forget what you want to be known for. 

Trust the next step. 

Links:

Instagram

Linkedin

Blog

People/Things Mentioned:

Nora's mission is to blend spirituality with business strategies to teach clients to bolding stand in their authentic expression.

Find on all platforms, @IAmNoraVirginia 

Podcast: Glow Up to Blow 

Nora has a freebie to offer: A one-week trial membership - which includes meditation, breathwork, and access to strategic programs. A productive hub for community networking and cross platforming.

If you are struggling with signing clients on sales calls, grab the 10k sales script to help you sign clients today. Click here.

Support the show!

If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).

Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:

• The 4 core buyer types (and how to sell to each one)
• Why your sales tactics aren’t landing — and how to fix them
• Real-world strategies to close more clients without changing your entire offer

You don’t need better copy. You need to know who’s reading it.

• Instagram: @meghan.lamle

https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer

Loved this episode? Leave a review and share with a business bestie who’s ready to scale.

New episodes drop weekly — hit follow so you never miss a strategy that could change your business.

Support the show!