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Andras Szocs is the Senior Director and Head of Customer Programs and Center of Excellence for Salling Group, the largest retailer in Denmark, which serves over 11 million customers a week through its grocery store chains, coffee shops, restaurants, and department stores.

Salling Group recently launched a new loyalty and rewards app and had major success from the start. Loyalty360 CEO Mark Johnson spoke with Szocs about the new programs and how they achieved their fast success.