In this exclusive interview recorded live from the Ownit AI Podcast Studio at Commerce Next 2024, Chris Hansen, VP of Digital Product at Sally Beauty, shares insights on the company's approach to strategic personalization and digital transformation.

With over 20 years of experience in digital and e-commerce across various industries, Chris discusses the challenges and opportunities of catering to both B2B and B2C audiences in the hair and beauty sector.

Chris emphasizes the importance of speed to market, a test and learn methodology, and leveraging AI and generative AI to create dynamic, personalized experiences for Sally Beauty's diverse customer base. He also touches on the role of social media in driving conversion and frequency, and the challenges of integrating best practices in a predominantly brick and mortar business.

Discover how Sally Beauty is navigating the digital landscape and harnessing the power of personalization to drive growth and customer engagement in this engaging conversation.

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