Sally King: Thriving Law Firms

I’ve been reflecting on a concept from system psychodynamics called parallel process. It helps explain why some of the irrational or unexpected behaviour in your firm might be a mirror of broader pressures.

Parallel process is the idea that patterns repeat across different levels of a system—individual, team, organisation, even society. Think of Russian dolls. You, your team, your department, your firm, your industry, your country—each is nested within the other. The dynamics atone level tend to show up in another.

And in a world gripped by uncertainty, it’s no surprise that people might be feeling the strain.

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Book: The Marketer's Guide to Law Firms

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