Sally Woodward-Hawes is a graphic designer who followed a unique path into natural perfumery... after a very powerful personal moment sparked her interest in the world of scent and its connection to memory.Sally had a thriving career in the publishing world before deciding to leave office life to work for herself and develop her skills as a natural perfumer.At the time, the natural beauty market was in its infancy and there were very few people making natural fragrances in Australia or around the world.But 10 years on, Sally's business has grown along with people's appetite for non-synthetic products, and her signature Aromantik perfumes are in high demand.In this episode, Sally talks about:· her design career in the publishing industry· the powerful personal experience that sparked her move into making natural perfumes· what it's taken to develop her side hustle into a flourishing business· what she learned when a skincare brand she co-founded with her brother got too big, too soon· the women who inspire her and what keeps her going 10 years on CREDITSHost and producer: Jacqui OoiJoin us on Instagram: @whatshedidnextpodcastOur website is coming soon: whatshedidnext.com.auWith thanks to our guest Sally Woodward-Hawes, a professional perfumer with the Natural Perfumers Guild and founder of Aromantik. Visit www.aromantik.com.au to shop her coveted range of handblended perfumes, which use only 100% natural essential oils, absolutes and extracts. Listeners can receive a limited-time discount offer* using the code whatshedidnext20 (*offer valid until 29 February 2020).

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