Now you know the basics of Salmon fishing in the Google, let's look at some advanced tools & techniques that can help you attract enough Salmon to target, accelerate and grow your business. We also recap with rules of thumb to remember when you are Salmon Fishing in the Google.

Salmon Fishing in the Google 2020 by Pete Nicholls

If you have a business that services a particular physical area, Google created a piece of real estate just for you on the river Google that shows exactly where your business is located. Think of it as a jetty on the river. A place you can claim as your own and use it to fish for Salmon.

Salmon Fishing in the Google 2020 by Pete Nicholls

The rules of fishing in the river Google regularly change. If you like bending the rules and break them, you can be booted off the river for good! In extreme cases, it means starting over with a new company name, website, and more. Here's how to keep to the regulations and avoid problems.

Salmon Fishing in the Google 2020 by Pete Nicholls

Organic search is like making a very good net to catch the fish as they swim by. As the river Google is a search engine, this ongoing effort to weave a net in the path of your salmon is called Search Engine Optimisation (SEO).

Salmon Fishing in the Google 2020 by Pete Nicholls

Spearfishing is using pay-per-click (PPC) Google Ads to catch fish. Spearfishing is a very nimble and instant way of fishing as you can catch fish today. Beware of wasting money as you must pay for every spear, even if the fish swims away.

Salmon Fishing in the Google 2020 by Pete Nicholls

You need bait to catch fish. 

The right bait for the very specific fish you want to catch: your Salmon.

In the river Google, your keywords are your bait.

Salmon Fishing in the Google 2020 by Pete Nicholls

Catch a Salmon. Kisses earn value and trust. Caviar is the Cash.

Salmon Fishing in the Google 2020 by Pete Nicholls

We don’t just want to catch any fish, we want to catch Salmon. For that, we need the right gear.

Salmon Fishing in the Google 2020 by Pete Nicholls

A much smarter way to go fishing in the Google, is to identify which particular fish you want to catch and fine-tune the choice of bait, gear, and fishing methods that attract them. You are fishing for your Salmon, the ideal clients for your business. Don’t waste your time and bait catching other fish and throwing them back.

Salmon Fishing in the Google 2020 by Pete Nicholls

Quite simply, there are two ways to go fishing in the Google: Spearfishing or fishing with a Net.

Salmon Fishing in the Google by Pete Nicholls