SaltDipped Podcast

In this episode of the SaltDipped Podcast, Tamsin sits down with Steve from Hadeda News to talk about navigating the media landscape in the digital age.

Steve shares how his media house made the shift from print to digital just before the pandemic — a move that kept them open while many others closed their doors. He also breaks down what actually works in marketing, why most social media “experts” get it wrong, and how consistent visibility builds brand credibility.

Key moments from the conversation:

- Why going digital + physical before COVID was a game-changer

- “Marketing is not an event. Marketing is a campaign.”

- “Marketing is the preparation to buy.”

- The red flag when someone asks “How much is it to advertise?”

- Why repeated exposure makes a brand more credible (and how Coca-Cola proved it)

- The difference between real marketing strategy and surface-level social media tactics

Steve’s story is a practical look at adaptability, understanding your market, and building a brand that lasts — especially when the industry is shifting fast.

Listen to the full episode of the SaltDipped Podcast for the complete conversation.

I used to say “I can’t” about butterfly stroke. Turns out, I was mostly just blocking myself.

I didn’t get better by wanting it harder. I got better by finding the right coach, breaking the skill into tiny pieces, and spending more time in the water than in my head.

That lesson goes way beyond swimming. Sometimes the thing holding us back isn’t the skill—it’s the story we keep repeating about ourselves.

In this episode of Salt Dip, we talk about how a limiting story can feel like a fact, and what actually changes when you stop negotiating with it. No overnight breakthroughs. Just the right feedback, smaller pieces, and more reps than rumination.

What’s one thing you’ve told yourself you “can’t” do yet? Drop it in the comments.

Listen for the nudge you might need.

#SaltDipPodcast #SaltDip #MindsetShift #PersonalGrowth #WomenWhoLead #Swimming #ButterflyStroke #SelfTalk #GrowthMindset

Join us as we dive into the innovative journey of Björn and his team at Every Task.

In this episode of the Salt Dipped Podcast, Tamsin Haley reconnects with Björn from Every Task to explore the dynamic world of virtual assistance — and what it really takes to start again after you’ve already built a business. 🌊

IN THIS CONVERSATION

Björn shares how he went from owning a BNI franchise to helping lead Every Task, a virtual assistant service built for business owners who need to offload admin without losing quality (or sleep).

You’ll hear about:

• Why a specialised VA team beats a “do-everything” freelancer

• A pricing model that charges by the minute — not the hour — and why that builds trust

• How strong systems (and a brilliant business partner) make a second venture possible

• The passion behind giving creatives and entrepreneurs their time back

• What it takes to be “crazy” enough to build a business… and then do it again

💬 QUOTES FROM THE EPISODE

“Every Task was my virtual assistant. It was so easy to transition because the business has grown.”

“I would just like to give you your sleep back.”

“You want the person who’s a little bit faster because they’re so good at what they do.” — Tamsin

“We work really well together. There’s a lot of amazing systems in place.”

“It takes crazy people to go, I built a business, let me do this again.”

👤 ABOUT BJÖRN & EVERY TASK

Björn Salsone is a marketing and sales specialist and operations partner at Every Task, a global virtual assistant agency founded by Claudia Lowry. After years of building and leading inside BNI, he brought that experience into a business designed to give founders their time back — through specialised support, clear systems, and honest pricing.

Every Task: https://every-task.com/

🎙️ ABOUT SALT DIPPED

Hosted by Tamsin Haley, Salt Dipped is the podcast where life, business, and ocean vibes meet. Beginner energy, honest entrepreneurial conversations, and practical lessons — with a pinch of salt.

Website: https://saltdipped.com/

Instagram: @officialtamsinhaley

👉 Subscribe so you never miss an episode.

👉 If this helped you, send it to a founder who’s drowning in admin.

#SaltDipped #VirtualAssistant #Entrepreneurship #BusinessGrowth #EveryTask #VAServices #SmallBusiness #FounderLife #SystemsThinking #SouthAfricanEntrepreneurs #DigitalHappiness

Discover how Tamsin’s first surf competition revealed lessons that apply just as well in business as they do in the water.

In this solo episode of the Salt Dipped Podcast, Tamsin Haley shares what it was like preparing for her first comp — the nerves, the board decision, the messy middle — and the surprising parallels between surfing and running a business.

🌊 IN THIS EPISODE You’ll hear about:

• Why balance on the board is the same as being prepared in business

• Pushing through the first 20 minutes of discomfort (in the ocean and at work)

• Observing conditions before you paddle — markets, timing, positioning

• Choosing waves that are ready… instead of dragging something through the mud

• Knowing when to bail on a client, project, or wave that isn’t yours

• How a little competition can clean up your performance

💬 QUOTES FROM THE EPISODE

“Becoming well balanced, maybe that’s lesson number one.”

“There’s always that point that you get to and you’re uncomfortable; then you can push past it and actually enjoy the exercise.”

“Just taking the time to observe and test and measure helps us to then determine what’s the best positioning.”

“You want to catch something that’s just about ready, not something you’ve had to drag through the mud.”

“Sometimes in business we hold on to things slightly too long.”

“It was a new competition, it was something new to do… but just that little bit of competition has helped clean up my performance at the end of the day.”

Each wave we ride — in the ocean or in our work — leaves a lesson. This episode is about catching the right ones, letting the wrong ones go, and showing up anyway. 🎙️

ABOUT SALTDIPPED

Hosted by Tamsin Haley, SaltDipped is the podcast where life, business, and ocean vibes meet. Beginner energy, honest conversations, and practical lessons — with a pinch of salt.

Website: https://saltdipped.com/

Instagram: @officialtamsinhaley

👉 Subscribe so you never miss an episode.

👉 If this landed, send it to someone who’s still holding a wave they should have bailed on.

#SaltDipped #SurfingLessons #EntrepreneurMindset #BusinessGrowth #BeginnerMindset #CapeTownSurfing #FounderLife #PersonalDevelopment #DigitalHappiness #CompetitionMindset

In this insightful episode of the SaltDipped Podcast, host Tamsin sits down with Janine Corry — a travel industry veteran with over 30 years of experience. From founding her boutique travel agency 24.7 to launching Beach Bums and organizing unforgettable group and incentive trips, Janine shares practical wisdom on surviving and thriving in a constantly changing travel world.

Whether you’re a travel professional, travel agent, or someone who simply loves great trips, this conversation is packed with real-world advice on adaptability, client service, and building a resilient travel business.

What You’ll Learn in This Episode:

How Janine built a high-end travel agency focused on personalized service for high-net-worth clients

Her major pivot during COVID-19 — from corporate travel to launching leisure brand

Beach Bums (Mauritius & Zanzibar)

Why personalized travel agents are more valuable than ever in the age of AI and online booking

The joy and challenges of organizing group travel and incentive programs

Key mindset shifts for long-term success in the travel industry

Her unique Grand Prix travel experiences inspired by her father’s racing legacy

Key Takeaways:

Adaptability is essential for survival in travel

The human touch and expert guidance remain irreplaceable

Continuous learning and curiosity drive long-term success

Crisis moments can become opportunities for reinvention

Timestamps:

Introduction to Janine Currie

Building 24.7 Travel Agency

Pivoting During the COVID-19 Crisis

Launching Beach Bums Leisure Brand

The Value of Travel Agents in a Digital World

Group Travel & Incentive Trips

Grand Prix Travel Experiences

Mindset Shifts for Travel Professionals

Final Advice & Key Takeaways

If you work in travel, run a travel business, or are passionate about the industry, this episode is full of actionable insights you don’t want to miss. Contact Janine https://www.facebook.com/24point7/ https://www.instagram.com/24point7_ready.set.travel/

Discover why winter surfing might be the best time to hit the waves!

While most surfers pack up for the season, the brave ones who embrace the cold enjoy uncrowded lineups, cleaner swells, and an incredibly refreshing experience.

In this video, we break down the surprising benefits of winter surfing — especially in Cape Town — and share essential tips to stay warm, safe, and stoked all season long.

What You'll Learn:

Why fewer crowds = more waves for you

How winter delivers better wave conditions

The mental & physical refresh cold water brings

Must-have gear for cold water surfing

Smart timing strategies and safety tips

Whether you're a beginner or experienced surfer, winter can transform your surfing game.

Don't let the cold stop you — it might just become your favorite season!

Timestamps:

Intro: Why Surf in Winter?

Benefit #1: Empty Lineups

Benefit #2: Cleaner & Better Waves

Benefit #3: Mental & Physical Refresh

Essential Winter Surf Gear

Timing & Safety Tips for Cold Water

Final Thoughts: Embrace the Chill! If you're planning a winter surf trip to Cape Town or just want to level up your cold water game, drop a comment with your coldest surf session story! 👇 #WinterSurfing #SurfingInWinter #CapeTownSurfing #ColdWaterSurfing #SurfLife #SurfTips #WetsuitSurfing #OceanAdventure

🌊 Want your products to stand out on the shelf and build stronger brand loyalty? In this episode of SaltDipped, Tamsin sits down with Liane Cochrane, founder of Lumeno, a graphic design studio specializing in packaging and branding.

Liane shares 5 powerful insights on how to create packaging that’s not only beautiful but also functional, strategic, and commercially smart. Discover how effective packaging design can transform customer perception, communicate your brand story, and drive sales in today’s competitive market.

🎙️ What You’ll Learn:

Why packaging is your brand’s “outfit” and first point of communication

How to balance creativity with real-world functionality (regulations, logistics & production)

The design funnel: How to narrow your message so customers instantly “get” your brand The power of consistency across every customer touchpoint

How to overcome cost and production challenges while staying innovative

Whether you’re a startup, product-based business, or established brand looking to refresh your look, this conversation delivers practical, actionable graphic design and packaging tips.

⏱️ Timestamps:

Intro: Why Packaging Matters More Than Ever

Packaging as Your Brand’s Outfit

Balancing Creativity & Functionality

Solving Visual Problems Through Design

The Power of Brand Consistency

Cost vs Innovation Challenges

5 Key Takeaways & Advice for Businesses

Final Thoughts & Where to Start

Key Takeaways:

Design packaging that reflects your brand identity and values

Always balance aesthetics with practical functionality and compliance Simplify your message so it resonates clearly with your audience

Maintain consistency across all touchpoints to build trust

Find commercially viable solutions that are both creative and cost-effective

👉 Who is this for? Entrepreneurs, product creators, marketers, and business owners ready to elevate their brand through smart design.

What’s one packaging or branding challenge you’re facing right now? Drop it in the comments — Liane and I might answer it in a future episode!

Like if you found this helpful Subscribe & hit the bell for more conversations on business, branding, design & life with a pinch of salt Share with a fellow business owner who needs better packaging!

#PackagingDesign #BrandPackaging #GraphicDesign #BrandingTips #ProductPackaging #SmallBusinessBranding #LuminoDesign #BrandIdentity #PackagingStrategy #BusinessDesign #SaltDippedPodcast

Are you ready to ride the AI wave or risk getting left behind? In this video, we dive deep into how businesses can leverage Artificial Intelligence without falling for the hype. From practical implementation tips to maintaining human connection, discover actionable strategies to future-proof your business in the rapidly evolving digital landscape.

Tamsin shares powerful insights on why hesitation could cost you opportunities while jumping in blindly is equally risky. Learn how to start small, scale smart, and stay competitive as AI transforms industries.

Whether you're a small business owner, entrepreneur, or leader navigating tech changes, this discussion offers balanced, realistic advice on integrating AI successfully.

👉 What’s your biggest AI concern for your business? Drop a comment below — hesitation, implementation, or something else?

Timestamps:

Intro: The AI Wave in Business

Why Businesses Are Hesitant

Surfing the AI Opportunity

Future-Proofing Strategies

Keeping the Human Touch

Key Takeaways & Next Steps

For more expert insights on AI, branding, and business growth, check out our upcoming interview with Lianne from Lumeno on graphic design and brand problem-solving.

✅ Like if you're embracing AI in 2026

✅ Subscribe & hit the bell for more business strategy videos

✅ Share with a fellow entrepreneur who needs this!

#AIForBusiness #ArtificialIntelligence #BusinessStrategy #FutureProofBusiness #AIWave #SmallBusinessTips #DigitalTransformation #Entrepreneurship #AI2026 #BusinessGrowth

Tired of diet rules, food guilt, and the constant Monday restart cycle? In this episode of The SaltDipped Podcast, Tamsin Haley sits down with Sorea Schmutz from Freedom Thyme — an intuitive eating health coach who takes a radically different approach. Sorea shares her personal journey from bulimia to helping others break free from disordered eating. Discover how to return to your natural, intuitive relationship with food — no restrictions, no good/bad foods, and no more shame.

What You’ll Learn in This Episode:

What intuitive eating really means and why we all started as intuitive eaters

How to break subconscious food rules that are secretly running your life

Practical ways to handle cravings without guilt

Family-style eating tips (great for parents dealing with picky eaters)

Why diets like keto or intermittent fasting don’t work for everyone

How to enjoy food while still honoring your body

If you’re stuck in the restrict-binge-guilt cycle, this conversation will give you permission to make peace with food.

What is in this podcast:

Welcome to The Salted Podcast

Introducing Sorea Schmitz & Intuitive Eating

Why We Lose Touch With Our Body’s Natural Signals

Sorea’s Personal Story with Bulimia & Disordered Eating

Breaking Subconscious Food Rules & Guilt

Why Most Diets Fail Long-Term

The Harmful “Start Again Monday” Cycle

Family-Style Eating: Practical Tips for Kids & Parents

Giving Children Autonomy Over Their Appetite

Honoring Your Body vs Honoring Your Wallet

Research, Books & Ongoing Learning in Intuitive Eating

How Sorea’s Coaching Approach Evolved

First Steps to Try Intuitive Eating

Making Every Meal Enjoyable (Even at Work)

The Problem with Biggest Loser Style Competitions

How to Book a Session with Sorea Schmitz

Quote to Remember: “Food should be something to be enjoyed, not something to be feared.” – Sorea Schmutz

🎙️ Subscribe for more honest conversations on health, mindset, personal growth, and breaking free from diet culture.

Turn on notifications!

👉 Connect with Sorea Schmitz (Freedom Time): https://www.facebook.com/sorea.schmutz www.saltdipped.co.za #IntuitiveEating

#FoodFreedom #StopDieting #HealthCoach #MindfulEating

Tired of diet rules, food guilt, and the constant Monday restart cycle? In this episode of The SaltDipped Podcast, Tamsin Haley sits down with Sorea Schmutz from Freedom Thyme — an intuitive eating health coach who takes a radically different approach.

Sorea shares her personal journey from bulimia to helping others break free from disordered eating. Discover how to return to your natural, intuitive relationship with food — no restrictions, no good/bad foods, and no more shame.

What You’ll Learn in This Episode:

What intuitive eating really means and why we all started as intuitive eaters

How to break subconscious food rules that are secretly running your life

Practical ways to handle cravings without guilt

Family-style eating tips (great for parents dealing with picky eaters)

Why diets like keto or intermittent fasting don’t work for everyone

How to enjoy food while still honoring your body

If you’re stuck in the restrict-binge-guilt cycle, this conversation will give you permission to make peace with food.

What is in this podcast:

Welcome to The Salted Podcast

Introducing Sorea Schmitz & Intuitive Eating

Why We Lose Touch With Our Body’s Natural Signals

Sorea’s Personal Story with Bulimia & Disordered Eating

Breaking Subconscious Food Rules & Guilt

Why Most Diets Fail Long-Term

The Harmful “Start Again Monday” Cycle

Family-Style Eating: Practical Tips for Kids & Parents

Giving Children Autonomy Over Their Appetite

Honoring Your Body vs Honoring Your Wallet

Research, Books & Ongoing Learning in Intuitive Eating

How Sorea’s Coaching Approach Evolved

First Steps to Try Intuitive Eating

Making Every Meal Enjoyable (Even at Work)

The Problem with Biggest Loser Style Competitions

How to Book a Session with Sorea Schmitz

Quote to Remember:

“Food should be something to be enjoyed, not something to be feared.” – Sorea Schmutz

🎙️ Subscribe for more honest conversations on health, mindset, personal growth, and breaking free from diet culture. Turn on notifications!

👉 Connect with Sorea Schmitz (Freedom Time): https://www.facebook.com/sorea.schmutz

www.saltdipped.co.za

#IntuitiveEating #FoodFreedom #StopDieting #HealthCoach #MindfulEating