Sam Baker transforms underperforming ecommerce sites into powerful selling tools that help her clients generate double-digit incremental revenue each year.

Sam’s ecommerce background includes web optimization at Abercrombie & Fitch, digital marketing at Vera Bradley and consulting clients such as Under Armour and Intercontinental Hotel Group. Her consultancy specializes in A/B Testing, UX improvements, and Retention and Acquisition strategies.

On this episode, Sam speaks with Jen White about how she got into a career that didn't exist when she was in college and about the challenges of moving from working a corporate job to running her own business.