In this episode of TerraQuip Talk, I sit down with Sam Priestly from Click Road to talk about something I’ve personally struggled with for years—automation, AI, and making systems actually work in a real business.

I’ve spent a lot of time (and money) trying different tools, consultants, and setups… and most of it didn’t work.

In this conversation, we break down what finally did work.

We talk about how to stop wasting time on admin, how to respond faster to customers, and how to build systems that actually help your business grow—without losing that human touch.

If you’re running a business and feel like things are getting messy, slow, or too manual… this one’s for you.

🔑 What we cover

- Why most automation setups fail

- The difference between AI and real systems

- How to stop missing leads

- Speed = winning more deals

- How to grow without hiring more people

- Why systems should support your team—not replace them

🌐 Website

👉 https://terraquip.com.au

📱 Follow for more

👉 https://terraquip.com.au

#automation #AI #CRM #drilling #heavyequipment #ClickRoad #TerraQuip #TerraQuipTalk #pilingrig #CFA

----------------------------------------------

⏱️ Timestamps

00:00 – Intro

01:20 – Meet Sam

02:30 – What he actually does

04:00 – Problems in real businesses

06:00 – My experience with AI tools

09:00 – Where we started

12:00 – Fixing quoting & operations

15:00 – Using data properly

18:00 – Why most CRMs fail

22:00 – Automation vs AI

26:00 – Jobs, AI & reality

29:00 – Keeping the human touch

33:00 – Real results

38:00 – Growing without more staff

41:00 – Why you need to adapt

47:00 – Final thoughts