Peter Jones is the CEO of The Trusted Network and Smart Anchor Ventures.
He is passionate about business and technology, having over 25 years of experience as an entrepreneur, marketer and expert in digital marketing technology.
Between 1996-2003, Peter built and managed three Digital Agencies including Holmes & Marchant Digital, Arc Worldwide and TBWA-GGT Digital. Clients included Coca-Cola, Mars, Procter & Gamble, News International and Prudential.
In 2003, Peter launched Poindexter in the UK, a New York based digital marketing behavioural targeting platform, as the first of many Joint Ventures launching US businesses in UK and Europe.
He also co-founded Versatile Connections LLP in 2006, a specialist advisory firm focusing on identification, incubation and commercial acceleration of early-stage disruptive technologies in the digital media sector
As part of Versatile Connections, Peter has identified, launched, co-managed and advised a number of innovative and disruptive start-ups including:
SearchRev, UltraKnowledge, JiWire, Analogue Analytics and Klaustech Inc
In 2013, Peter founded The Trusted Network, a private members club for like-minded family offices, entrepreneurs, investors and corporate executives to share opportunities, invest, to network and make long-lasting friends.
Through Smart Anchor Ventures, he is now investing and raising investment for Welsh and UK businesses Start-up and Growth stage Welsh businesses with the potential to scale globally along with businesses that require succession planning.
Smart Anchor Ventures and its team offer a hands-on approach to Welsh and UK businesses looking to raise capital and scale.