What happens when a firefighter-paramedic witnesses the failures of our healthcare system firsthand? For Sam Tejada, it sparked a revolution that's transforming wellness across America.

Sam's story begins as the youngest child of Dominican immigrants who settled in Wisconsin, where his parents worked tirelessly as architects to provide opportunities for their children. From this foundation of determination, Sam developed both a servant's heart and an entrepreneurial spirit that would later define his career.

After becoming a firefighter-paramedic at just 20 years old, Sam spent 12 years responding to emergency calls, where he noticed a disturbing pattern: patients returning to the hospital with worsening conditions despite multiple medications and doctor visits. "I became a product to our broken medical system and it was eating me alive," Sam reveals, explaining how this realization collided with his exposure to functional medicine approaches that were actually changing lives.

With just $500 and a borrowed room in a doctor's office, Sam launched Liquivita Wellness Centers while still working full-time as a firefighter. His strategic approach minimized overhead costs while maximizing customer acquisition, allowing him to bootstrap the business entirely from its humble beginnings to what has now become 40 franchise locations nationwide.

Perhaps most revolutionary is Sam's approach to competition. Rather than viewing other wellness providers as rivals, he built relationships with them, even giving them chapters in his book "How to Win in Modern Wellness." This collaboration-over-competition philosophy stems from his understanding that transforming healthcare requires a united front: "When I have all of my competitors chanting the same thing that I'm chanting, we're going to change the course of medicine."

Throughout his journey, faith has been Sam's anchor. From processing trauma as a paramedic to making major business decisions, his relationship with God provides guidance and purpose. This spiritual foundation reinforces his mission to help others take control of their health through the "Make America Healthy Again" movement.

Ready to discover how passion, purpose, and strategic relationships can transform both your business and your industry? Connect with Sam on Instagram @sammy_tejada or check out his book on Amazon to learn how you can win in modern wellness.

Welcome to the ATLG podcast I am your host Ken Joslin, former pastor turned coach & host of CREATE, the #1 Faith-based Entrepreneur conference in America. My mission is to help faith-based entrepreneurs become the best version of themselves by growing in our Core 5: Faith, Health, Relationships, Business & Finances. You can get more information as well as join our FREE Facebook group at https://www.facebook.com/groups/676347099851525