Digital Hospitality

Sam the Cooking Guy Makes 5 Epic and Easy Recipes for Toast Live at Home | Chris Comparato (Toast Inc) interviews Sam Zien and Shawn Walchef | DH084

02.25.2021 - By Shawn P. WalchefPlay

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Watch Sam the Cooking Guy show how to make 5 epic and easy recipes for toast LIVE for the company Toast from his home in San Diego.

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https://www.youtube.com/watch?v=TEEYOUOudmE

 

Toast Inc CEO Chris Comparato interviewed Sam Zien and Shawn Walchef for this Toast company call in February 2021 about owning and operating restaurants, operating a business during the pandemic, digital marketing, creating online media, and, of course, some tasty toast recipes.

Toast Online

As The Cooking Guy cooked up everything from Cap’n Crunch French Toast to an Everything Bagel Toast take to Dim Sum-inspired Toast, Sam Zien and Shawn Walchef talked with the Toast Inc company about the year that was 2020 and how he got strategic with not just the recipe ideas for his dishes but his recipes for success.

We were thrilled to spend the day in the backyard kitchen of Sam the Cooking Guy (a former guest on our show) and for him to be our co-host for this edition Digital Hospitality.

https://youtu.be/Y0NhE6oPw4I

 

"Make toast differently," said Sam The Cooking Guy Zien on this special episode of the Digital Hospitality podcast also featuring the restaurant point of sale company Toast Inc.

"Don't make the same thing all the time. We've given you five examples here. Bust out of your shell. Yes, toast is delicious by itself, but think about changing it up."

Changing it up is something that Sam and Cali BBQ Media Founder Shawn Walchef know very well. After so many years in business, both San Diego entrepreneurs and media mavens know it takes pivots and growth to survive trying times.

• Visit Sam The Cooking Guy online

• Learn more about Toast Inc.​

As expected from Sam Zien and Shawn Walchef, the interactive, on the nose live cooking show/company meeting was equal parts insight and comedy.

"I didn't make regular toast," Sam said in the intro to this episode. "I'm pretty certain they know how to make toast. Why show somebody something they already know how to make?

Coming out swinging, The Cooking Guy let it be known that Shawn Walchef would not be buttering or flipping any bread in front of those watching the stream from their computers at home.

Always on his toes, the Cali BBQ owner was ready to tell watchers why he wouldn't be cooking with Sam the Cooking Guy at his home that day.

“Dana White doesn’t fight in the octagon and Jerry Jones doesn’t throw footballs,” smirked Shawn in response to Sam’s cooking quips. “We all play our part in the hospitality business.”

Digital Hospitality podcast visit to Eats by Sam for another close look at Sam the Cooking Guy and his empire.

Sam the Cooking Guy made “The Best BBQ Chicken Sliders” using our Cali BBQ Sauce.

For Shawn Walchef, his part is owning and operating Cali BBQ in San Diego and heading up Cali BBQ Media which plays home to the Digital Hospitality Podcast and has created the new Restaurant Influencers podcast for Yelp.

 

Over the years, the Cooking Guy and his BBQ brethren have become close friends, both reimagining the intersection between media, tech and food. Because of their prowess in partnering all these unique fields, point of sale innovators Toast brought in the unconventional icons to motivate and entertain their staff starting the new year.

 

Lifelong learners, Sam and Shawn have both seen many pivots in their professional careers. The fun and faith they have embarking on new ventures made them the perfect partners for Toast in this live event loaded with creativity and inspiration.

“You’ve gotta understand your audience, who they are and what they want,” states Sam.

While this is true for creating content, it’s true for problem solving tech like Toast, too. This proves especially true as the digital migration moves exponentially fast during this tough pandemic.

“Since we brought on Toast, we’ve gotten an additional 3,500 emails,” smiles Shawn Walchef (Cali BBQ Media) on the reach and growth of his Cali BBQ restaurant in San Diego simply through integ...

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