In this episode of The Gametime Guru, I sit down with Sam Winter, former Boise State Basketball player and creative content creator. Sam’s story goes beyond his time on the court—he built a personal brand by sharing behind-the-scenes stories and embracing his role within a Division I program. His content gave fans a unique, authentic look at life as a college athlete.

We cover Sam’s athletic journey, including:

How an ACL injury in high school almost ended his career

His decision to walk on at Boise State and what it took to earn a spot on the team

Life as a D1 basketball player and the lessons learned along the way

How he embraced his role and found ways to stand out through content creation

His process for developing creative, authentic content and growing an audience

Transitioning from athlete to entrepreneur with the launch of his Christian clothing line

The role of faith in his life, on and off the court Sam shares valuable insights for athletes, parents, and coaches about leadership, personal branding, and finding your identity beyond sports. Whether you're an aspiring content creator or an athlete looking for inspiration, Sam’s story will show you how to maximize your opportunities and stay true to yourself.

Like, comment, and subscribe for more interviews with athletes, entrepreneurs, and creators who are making an impact on and off the field.

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