This episode features Samantha Cohen. Sammi is a digital creator who creates content at the intersection of business and pop culture. She received her MBA from UC Berkeley and currently works in Marketing in Big Tech.
Sammi, or as some may know her as samanthacohentalks on Instagram and TikTok, is passionate about advocating for women in business, across all stages of their careers. She is well known for her deep dives on founders & businesses to keep her followers up to date on the latest market insights. She also has a weekly newsletter that covers the latest news and insights across business, entertainment, and career. She’s been featured in publications such as Forbes and BuzzFeed. Enjoy!

Today's sponsor is solika.com.  A female owned  and operated clothing line designed for the discerning woman who wants to look great but feel comfortable. Solika is manufactured right here, locally, in Los Angeles, boasting superior fabrics, for total livability and real life. My favorite thing about Solika (and I have several of their pieces) is that it's designed for being chic and comfortable, but with complete versatility to transition to going out.  Made with natural, soft fabrics and, for ALL women from XS to 3X. Effortless, easy, elevated clothes that you will reach for again and again. I live in my  sweatshirts, and Solika and I collaborated on the Viv Waffle top after they saw me using it as my go-to travel item. We go way back, and I just adore the founders and the brand.
Listeners can use LLG10 to save 10% off! Whether a long time loyal customer or new to the brand.  Visit Solika.com to find out more.

Topics covered:

• The process of what content to make.
• What prompted Sam's work?
• The focus on female led businesses.
• Thoughts on TikTok ban, and US security.
• Stand out female entrepreneurs chaning the game 
• What makes great marketing?
• The role of story telling in marketing & how to leverage it effectively.
• Emerging trends, what are we seeing?
• AI and the impact on marketing and social media
• Personal journey to motherhood.

To find out more about Adele and her work, please visit https://www.lifeslookingood.com/
Adele's Instagram https://www.instagram.com/lifeslookingood/?igshid=YmMyMTA2M2Y%3D