"If you can digitize a country, you can digitize a credit union." - Samantha Paxson

Welcome to episode 10 of The CUInsight Experience. Hosted by Randy Smith, co-founder and publisher of CUInsight.com. Our guest this week is Samantha Paxson. Sam is the Chief Experience Officer for CO-OP Financial Services, architect of the company’s go-to-market brand and customer experience strategy. She is an accomplished speaker and thought leader, Sam founded CO-OP THINK, an innovation content platform empowering the evolution of mission-driven financial services. Read Sam’s full bio here and check out the show notes for a special offer for listeners of the podcast.

The goal of The CUInsight Experience is to dive deeper with the people of the credit union community and find gems from their experiences that add value to all of us. In each episode we have wide ranging conversations with thought leaders from around the credit union community. What issues are facing credit unions? What are they working on to help? What leadership lessons and life hacks have they learned along the way? What’s the greatest album of all time? These questions and more are asked and answered.

In this episode we talk about the origins of CO-OP Think. We went back 12 years ago, when Sam wasn’t in senior management, and what her pitch was to senior management at that time. How she got the buy in. We talked about how she measures success and failure. We talked about human integration in a digital world and how cool it was for Simon Sinek to share an article she wrote to his millions of followers.

As always, we dig into leadership and life hacks and wrap it up getting to know Sam better with the rapid-fire questions.

This was a fun conversation to have. Sam gave my favorite answer to date on who she thinks of when she hears the word success. I think you’re really going to like this episode. Listen to the full episode (and tell a friend about it) then check out the show notes. Sam and I had a blast recording this episode. I hope you have as much fun listening at we did having the conversation. Enjoy.

Full show notes on www.CUInsight.com.

Learn More About Today’s Guest:

Samantha Paxson’s bio

Samantha Paxson on LinkedIn

Samantha Paxson on Twitter

In This Episode:

[00:03] - Randy welcomes listeners to the episode and introduces today’s guest, Samantha Paxson.

[01:19] - We hear about some of the topics that Randy and Sam will chat about in today’s episode.

[03:05] - What motivated Sam to imagine and start a completely different, new conference?

[05:10] - Randy draws out and elaborates on a couple of the points that Sam has been talking about, specifically w