Send a text

In the first podcast of series 9, Claire met Samar at Pentagram’s new London studios for a wide-ranging conversation on design, culture, and global identity.

Samar is known for her creative, multilingual approach to design, working at the intersection of cultures. Her work spans major global projects - from city rebrands such as Dubai, to launching Apple’s brand in Arabic, and campaigns for many clients including Porsche across technology, culture, and AI.

 On the podcast, Samar shares her journey from Beirut to London, and her path to becoming a Pentagram partner in 2023

She explores the challenges of building cohesive brands across languages and cultures  

And offers sharp insights into today’s design industry, from trends to challenges

Links : 

Pentagram

Red Setter

Dba