Joe Laur is the founder of B Corp Certified beverage Samara, you may remember it as Maple Mama Beverage. What started as a home made healthy alternative beverage for his kids sweetened with maple syrup, has taken on a life all its own. Joe was no stranger to B Corps when he founded Maple Mama Beverage, he had been a certified B Corp for nearly 20 years in the business consulting firm he co-founded called SEED Strategies. We talk about Samara, Creative Tension, shifting your perspective, and pursuing your dreams with gusto.

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