In the first episode of a NEW ERA for the DEX Show, Tom (that's right, just Tom 😭) welcomes back AI and digital transformation leader Anthony Firmin to unpack the reality of enterprise AI adoption. Drawing on hard-won, real-world experience, Anthony explores why so many organisations are stuck in the “messy middle” of AI, where usage rises but value doesn’t. The conversation digs into trust, experience debt, shallow versus deep AI, and why “same work, more windows” is an early warning sign leaders ignore at their peril. It’s a grounded, human-centred look at what it really takes to make AI improve work, not just change it.

Follow Anthony on LinkedIn here.

Read Anthony's article on AI and ROI here

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