Political strategist Wade Cowper, managing partner for Hidden Gems Public Relations talks with journalist Josh Molina about public relations, local journalism and social media.

Cowper has advised a variety of elected officials, including Kate Ford, Meagan Harmon, Alejandra Gutierrez, Gabe Escobedo and Virginia Alvarez. He was also managed James Joyce III's campaign that saw him surpass the incumbent mayor and land in second place for the mayoral seat.

Cowper earlier this year branched off to form Hidden Gems Public Relations, where he advises nonprofit organizations on how to get their messages out.

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Make a contribution to support this podcast series by visiting www.santabarbaratalks.com. Molina writes for Noozhawk.com and teachers journalism part-time at Santa Barbara City College.