Hay historias que te recuerdan que el crecimiento real no es lineal.

En esta conversación con Dani, hablamos de cómo construir carrera en tecnología y e-commerce cuando no tienes todo resuelto: pasar de diseño gráfico a liderar transformación digital, crear retail media antes de que existiera el término, y escalar B2B digital a nivel regional.

También fuimos a lo que pocos se atreven a decir: liderar con miedo (pero hacerlo igual), cuidar el diálogo interno, y rodearte de mentores que te empujan cuando dudas.

Además, tocamos temas clave que están redefiniendo la industria en 2025:

• IA sin hype: usar la inteligencia artificial con propósito, no por moda.

• B2B digital: dejar atrás los procesos manuales y crear orquestación real.

• Cultura corporativa global: trabajar con equipos de EE. UU., India y Europa sin perder autenticidad.

• Talento y liderazgo: contratar por hambre de aprender y formar cultura.

• Liderazgo femenino en tecnología: acciones reales para cerrar brechas desde lo cotidiano.

Si estás construyendo tu carrera en e-commerce, retail, B2B o tecnología, este episodio te da herramientas reales para avanzar incluso cuando el miedo aparece.

03:20 — Cómo construir carrera sin tener todo claro.

06:10 — Liderar con miedo (y hacerlo igual).

13:05 — La evolución del B2B digital en LATAM.

16:20 — Cultura corporativa global: cómo trabajar con US, India y Europa.

19:15 — Contratar talento: busca más que la experiencia.

22:00 — El poder de los mentores y las redes de apoyo.

25:40 — IA sin hype: lo que realmente está transformando negocios.

29:10 — Liderazgo femenino: cómo construir espacios que inspiren.

33:00 — Cuidar el diálogo interno y seguir creciendo con propósito.

36:30 — Reflexiones finales: hazlo con miedo, pero hazlo.

Si te inspiran estas conversaciones, sígueme en Instagram @santiagonaranjo.ai para más historias sobre liderazgo, innovación y propósito.

🎥 Mira el episodio completo y cuéntame qué parte te hizo repensar tu forma de liderar.

#Liderazgo #Ecommerce #RetailMedia #B2BCommerce #TransformacionDigital #IA #LATAMTech #SantiagoNaranjo

There are founders who talk about disruption, and founders who actually change the game.

In this episode I sat down with Hamad Mubarak Al Hajri, CEO of Snoonu, the first unicorn from Qatar and one of the fastest profitable tech companies in the region. We talked about ultra apps, AI powered recommendations, loyalty and gamification, and why for him the most valuable currency is not money, it is time.

Hamad explains how Snoonu went from a local delivery platform to a Q commerce ultra app, where you can get groceries, medicine, an iPhone, or even laundry picked up and returned in minutes. Behind that, there is a very deliberate engine, AI recommendation systems, personalization and gifting flows that change customer behavior and drive one of the highest conversion rates in the world, around 43 percent on the app.

But this is not just a tech story, it is a purpose story. Hamad shares his goal of building the first global tech champion from the Middle East, the way Sony or Alibaba represent their regions, and why he decided to give 15 percent of the company to employees, creating more than 30 new millionaires after a partial exit. For him, the customer matters, but the team comes first.

03:30, AI recommendations and a 43 percent conversion rate, learning from Netflix 05:10, Gifting, behavior change and how to sell high ticket products online 07:00, Time as the most powerful currency and why premium service wins 10:10, Partial exit, 30 employees become millionaires and 15 percent employee ownership 15:00, Profitability in year three and beating better funded competitors 17:30, Gladiators, common vision and yearly strategy sessions in the mountains 20:10, Vision, strategy, execution, metrics, the model behind Snoonu's growth 22:00, Rappi, Latam talent and why GCC is a launchpad for Latin American founders

This is a conversation about ultra apps, AI, loyalty, purpose, wealth creation for teams and global ambition coming from a region that is still writing its big tech story.

🎥 Watch the full episode and tell me in the comments, what hit you harder, the vision for ultra apps or the way he treats his team as gladiators and owners of the company

#Snoonu #Qatar #Commerce #DigitalTransformation #AI #CustomerExperience #Startup #Entrepreneurship #MiddleEastTech #SantiagoNaranjo

Everyone is talking about AI in retail. Very few people can separate buzzwords from real value.

In this episode I sat down with Alice Antoniazzi, EMEA Head of Retail, Restaurants & Consumer Goods Business Development at AWS, to talk about what actually moves the needle in retail and CPG, and how AI, cloud and supply chain are reshaping the industry in Europe, the Middle East and beyond

Alice did not start in tech. She comes from business and P&G, shifted into enterprise transformation at AWS, and even joined the company remotely during Covid, building a pan EMEA role without meeting her team in person for nearly two years. That experience shaped her view on culture, remote work and what technology really did for small and large companies in the crisis. We talk about:

• Customer obsession vs revenue obsession and how AWS really lives "start from the customer problem" instead of "sell the next tool."

• Why the backbone of great customer experience is still end to end supply chain visibility, not just front end UX.

• Where AI actually creates value in retail and consumer goods content generation, smarter search (like Rufus), "buy for me," store operations and post purchase personalization and where a simple solution might work better than an AI project.

• How AI can radically improve forecasting, inventory, out of stock reduction and waste, impacting both cost and sustainability.

• The pace of change she left on maternity leave and came back six months later to a world already talking about "agentic AI," and what that means for leaders who need to keep learning.

05:00 Joining AWS fully remote during Covid learning culture without ever entering an office

07:30 Inside AWS culture customer obsession, flat hierarchy and why escalation is encouraged

10:30 Operating across EMEA local teams, different cultures, same retail and CPG challenges

13:00 AI in retail without the buzzwords start with the business problem, not the tool

16:30 Customer experience front to back content, campaigns, Rufus, "buy for me" and in store AI use cases.

20:30 Supply chain as the foundation forecasting, availability, cost efficiency and sustainability

24:00 Career and maternity getting promoted while on leave and returning to a bigger role

28:00 Partner support, organization at home and redefining what "balance" really means

31:10 Final advice curiosity, flexibility and speaking openly about fears and doubts

If you work in retail, CPG, ecommerce or tech, or you are building a global career while also wanting a family, this conversation will give you both a clearer view of AI in retail and a very human perspective on leadership, flexibility and balance.

🎥 Watch the full episode and tell me in the comments what resonated more with you Alice's view on AI and supply chain, or her honesty about career and motherhood in tech.

#AliceAntoniazzi #AWS #Retail #ConsumerGoods #Restaurants #DigitalTransformation #WomenInTech #Leadership #EMEA #SantiagoNaranjo #VTEX

Change always starts in the mind long before it shows up in the results.

In this episode, I sit down with Rui Pedro Silva, Global VP of Digital & Transformation at Adidas, we explore how real transformation begins with mindset, courage, and discipline, not technology alone.

Rui shares how his roots in Portugal shaped his leadership, what sports have taught him about performance, and why the future of digital lies in human behavior, adaptability, and trust.

We talk about:

• How fear and failure can drive innovation when reframed as learning.

• What sports and Formula 1 teach us about marginal gains and team resilience.

• The difference between control and readiness and why "pressure is a privilege."

• How adidas builds digital transformation around people, process and purpose, not buzzwords.

• Why leadership isn't about being perfect, it's about showing up and trying again.

This episode is a masterclass in performance and mindset, from one of the voices shaping the next decade of digital leadership.

🎥 Watch the full conversation and tell me in the comments what part shifted your view on leadership or fear.

00:00 – Intro | From Portugal to adidas: The path to digital leadership

03:00 – Growing up in a humble background and the first lessons from sports

08:40 – Discipline, teamwork and what sports teach about resilience

12:10 – Fear vs Focus: learning to be comfortable with discomfort

16:00 – Circle of control: why leaders must focus on process over outcome

19:45 – Readiness and performance: you can't fake preparation

22:30 – Pressure as a privilege and the difference between average and elite teams

24:00 – Leadership beyond technology, building trust and purpose

26:00 – Final reflection: making the best use of time and people in life and work

#adidas #DigitalTransformation #Leadership #Mindset #Innovation #Transformation #SportsLeadership #SantiagoNaranjo

Some leaders talk about growth. Others build systems that make it happen.

In this conversation with Daniela Jurado, EVP of Sales & Marketing for North America at VTEX, we break down what it really takes to scale in today's retail: unified commerce, customer retention, and operational efficiency that keeps promises and profits intact.

Daniela shares her journey from Latin America to EMEA and now the U.S., and what she's learned building teams across cultures and markets. We talk about local presence, trust, and why understanding compliance and customer expectations is key to winning in the U.S. market.

We go deep into the real playbook of modern commerce:

• Unified and composable architectures that launch pilots in weeks, not years.

• B2B orchestration that replaces manual orders and builds scalability.

• Delivery promise and last-mile strategies that turn convenience into loyalty.

• The data behind retention: existing customers spend 67% more, and losing one means fighting to earn three new ones.

If you're leading in ecommerce, retail, or digital transformation, this episode gives you a clear roadmap to scale sustainably in 2025 and beyond.

🎥 Watch the full episode and tell me in the comments which part you'll put into action first.

#DanielaJurado #Ecommerce #Retail #B2BCommerce #CustomerRetention #Marketplace #DeliveryPromise #Compliance #SantiagoNaranjo #VTEX

Hay conversaciones que te aterrizan y al mismo tiempo te empujan a pensar en grande. En este episodio conversé con Gloria Canales, líder en transformación digital y estrategia omnicanal, hablamos sobre cómo convertir los datos en decisiones reales, construir organizaciones centradas en el cliente, y liderar con intención en medio del cambio constante. Gloria compartió su historia cómo cofundadora de Dafiti, pasando por su MBA en Harvard, hasta ser parte del equipo que lanzó Amazon México y hoy liderar la transformación digital de Coppel; y todas las lecciones que ha aprendido en el camino. Hablamos sobre el poder de los datos, la importancia de tener integridad y priorización en los KPIs, y de cómo usar la tecnología para crear experiencias personalizadas sin cruzar los límites de la privacidad. También exploramos su visión del futuro del retail, la evolución del comercio omnicanal, y cómo las decisiones personales —mentores, relaciones y propósito— son las que terminan marcando la diferencia en la carrera de un líder. Si te interesa el e-commerce, la omnicanalidad, la transformación digital y las decisiones estratégicas que realmente generan impacto, este episodio es para ti.

🎥 Mira el episodio completo y cuéntame en los comentarios qué insight te dejó pensando más. 📲 Y si quieres más conversaciones sobre liderazgo, innovación y tecnología con propósito, suscríbete y sígueme en @santiagonaranjo.ai.

#GloriaCanales #Retail #Omnicanalidad #Ecommerce #TransformaciónDigital #KPIs #Liderazgo #AmazonMexico #Coppel #SantiagoNaranjo #LATAMTech #Innovación

Hay conversaciones que no solo te hacen pensar distinto, sino que te obligan a replantearte cómo estás viviendo, trabajando y liderando. Esta conversación con Karla Huerta es una de esas.

Hablamos de lo que de verdad se necesita para construir algo que dure: energía sostenida, disciplina real y usar la tecnología de forma consciente, no para correr más rápido, sino para avanzar mejor.

Karla compartió cómo sus hábitos atléticos se convirtieron en su ventaja más grande en los negocios, por qué la motivación no alcanza, y cómo la disciplina aparece justo cuando menos quieres seguir. También hablamos de la IA como herramienta de acción (no de ruido), y de por qué en Latinoamérica construir con bases firmes, finanzas personales sanas y una estructura sólida, es lo que separa a quienes solo brillan un día de quienes logran quedarse.

Si estás liderando, emprendiendo o simplemente listo para crecer de verdad, esta conversación es para ti.

🎥 Mira el episodio completo y cuéntame en los comentarios qué parte te movió más. 📲 Y si este tipo de contenido te inspira, suscríbete y sígueme en YouTube e Instagram @santiagonaranjo.ai para más historias sobre liderazgo, innovación y propósito.

#KarlaHuerta #Disciplina #Emprendimiento #Tecnología #IA #LATAMTech #Liderazgo #SantiagoNaranjo

En esta conversación con Maca Riva, co-host de Chisme Corporativo y una de esas personas con las que conectas de inmediato, hablamos sobre algo que todos intuimos pero pocos se atreven a decir: cómo una narrativa poderosa puede mover mercados, salvar una crisis y, sobre todo, hacer que los negocios más complejos se sientan humanos y cercanos.

En esta charla fuimos directo a lo incómodo y a lo útil: cómo decir la verdad desde el principio en una crisis, por qué PR y Marketing deben trabajar como uno solo, y cómo traducir información densa en historias claras que generan confianza y resultados reales.

También exploramos lo que ya está transformando la forma en que comunicamos: La IA aplicada a la productividad real (investigar en minutos, no en horas) y la nueva ola de gafas inteligentes (Ray-Ban Meta) que están abriendo posibilidades increíbles, pero también dilemas sobre privacidad, presencia y conexión humana.

En este episodio hablamos sobre:

• Por qué PR y Marketing deben contar una sola historia, no dos.
• Cómo usar la IA para ser más productivos, no solo para generar ruido.
• El auge de las gafas inteligentes y su impacto en la conexión humana.
• Por qué Latinoamérica está lista para liderar desde la tecnología y la narrativa.
• Y la importancia de mantenerte auténtico, incluso cuando todos están actuando.

00:00 Introducción: por qué el storytelling sigue importando en 2025

02:15 Maca Riva: de ingeniera química a contadora de historias

05:48 Cómo nació "Chisme Corporativo" y su impacto en los negocios

13:10 PR + Marketing: por qué deben hablar el mismo idioma

17:45 Gestión de crisis: la verdad como mejor estrategia

21:50 IA y productividad: herramientas que ahorran tiempo, no creatividad

26:30 Gafas inteligentes y el futuro de la conexión humana

35:20 Autenticidad en tiempos de ruido y exceso de información

38:40 Reflexiones finales: comunicar, liderar y construir confianza en un mundo incierto

Si te inspiran estas conversaciones, sígueme en Instagram @santinaranjo.ai para más historias sobre liderazgo, innovación y propósito.

#MacaRiva #Comunicación #IA #GafasInteligentes #RayBanMeta #Liderazgo #Innovación #Latinoamérica #SantiagoNaranjo

At VTEX Day São Paulo, I had the privilege of sitting down with Jamal Hamad, one of the most influential leaders in the B2B space. Our conversation went beyond commerce, we talked about how technology, culture, and execution truly come together to transform business on a global scale.

Jamal shared powerful lessons from building high-performing organizations, keeping a customer-first mindset, and scaling real innovation across regions, from Dubai to Latin America.

For anyone working in e-commerce, tech, B2B strategy, or leadership, this exchange is packed with insights you won't want to miss.

What you'll learn:

• How to build customer-centric B2B innovation

• Why execution matters more than ideas

• The role of culture in digital success

• Real-world cases of global commerce and applied technology

🎥 Watch the full interview now and don't wait to start. 🔗 Connect with Santiago Naranjo: Instagram @santinaranjo.ai

I sat down with my friend Marc Randolph, co-founder and first CEO of Netflix, for a raw, honest conversation about what it really takes to succeed as an entrepreneur today. We talked about innovation, execution, failure, and the mindset needed to thrive in 2025 and beyond. Real talk, real experiences, and lessons you won't find in a textbook.

From validation hacks and avoiding perfection traps, to how to fight bureaucracy, stay human in the age of AI, and lead with focus, this episode is packed with actionable wisdom for founders, creators, and business leaders.

What you'll learn: • Why starting matters more than being ready • How to validate ideas in 24 hours, not 6 months • The #1 mistake founders make when pitching • How to build a culture that fights bureaucracy • What Marc learned scaling Netflix • Why AI is the best moment for entrepreneurs • How to protect humanity in a hyper-digital world

Whether you're launching a startup or leading a global company, this episode will change how you think about execution, growth, and innovation.

🎥 Watch the full interview now and don't wait to start.

🔗 Connect with Santiago Naranjo: Instagram @santinaranjo.ai

#MarcRandolph #Netflix #StartupTips #Innovation #Entrepreneurship #AIandStartups #Leadership #TechLeadership #DigitalInnovation #technology