This one started as a soloflight, but the timing was good for Constellation's Liz Miller to crash the show as only she can do, and take a Google-cookie-backtrack victory lap, and make sense of the gen AI creativity debate from a CMO/marketing angle. There is a bit of a without-a-net vibe here until Liz shows up at the 11:00, but I recommend tracking this from the beginning to hear the context of the article on AI, creativity and job impact we will discuss. The podcast starts with the introduction of an important piece on gen AI and impact on creative jobs by journalism Brian Merchant. As I originally pitched the show: "One more notable article on gen AI creativity came out that we need to break down. I may get a couple guests to crash this session. Feel free to join and have your cam ready, maybe you'll be one of them." Stay to the end and get a cameo from Brent Leary as well, he goes off on Google's moves before heading into his own broadcast...

Yep, it's time. Join me and Brian Sommer for this month's highs and lows of the enterprise. Our special guest will be Lawson Abinanti, who has some tough love for BI vendors on how their messaging falls short. We'll probably push into some FP&A and AI talk as well. What do customers really need from their BI and data vendors? As always bring your savviest comments and sharp wit. Note: you can see the slide deck on the YouTube replay at: https://www.youtube.com/live/AEvI7vnsCTk.

SAP's "clean core" mantra raises enough questions to earn its own podcast. So, in the aftermath of SAP Sapphire and ASUG's Annual Conference, Josh Greenbaum and ASUG CEO Geoff Scott join Jon Reed again. We start with the open questions each of us are pursuing after the show. Then we shift into the SAP clean core discussion: is clean core marketing/sales hype, or a way of achieving deeper customer value from SAP? Scott reveals fresh data from ASUG on customer views, and Reed asks the guys to react to recent blog posts from SAP, as well as the clean core partner certification. We wrap with the question: where should SAP customers take this from here?

In the final segment (for now) of our Workshopping Generative AI creativity series, Barb Mosher Zinck joins the show to reveal what she sees as a practioner - and as diginomica's lead digital marketing writer. This is Zinck's first time appearing on Jon's show, but the two have debated content strategy for years, resulting in Jon's longer dbook on informed B2B buyers (which Zinck edited). Today, Zinck joins the live show to elaborate on her notable blog post, "Is content creation the best use for generative AI in marketing?" After discovering that Twitter/X borked the live stream, Jon breaks down what he's learned on gen AI and creativity to date, and a discussion of the lessons behind Barb's blog post ensues. You can see the post at: https://diginomica.com/content-creation-best-use-generative-ai-marketing.

After taping a Sage analyst event podcast review in Atlanta, Jon Reed and Brian Sommer jumped right into a shorter companion podcast on a hot event topic: CFO dilemmas. Are CFOs able to own business growth? Are they truly moving past admin, or is this is the same admin versus strategy dilemma that has plagued finance leaders for decades? Can AI make a dent here? Are there any relevant AI for finance use cases?

Jon Reed and Brian Sommer crashed an empty conference room to hash out what they learned at a whirlwind Sage analyst day event. Sage has ambitious plans for AI and automation in finance and beyond. "Eliminating the close" is one way of framing these goals - but is it realistic? Jon gets into Brian's pesky questions from the show, and what he learned. The two also hash out some of Sage's AI pursuits such at the digital fingerprint. It's been years since Sage acquired cloud finance vendor Intacct - now the entire product line is changing, but what does this mean for customers? Note: check out the second shorter companion podcast on the dilemmas facing CFOs and finance leaders.

Note: Barb wasn't able to make this session due to tech issues, but Brent Leary of Playaz Production Network hopped on, and he had some terrific content on what he has seen on gen AI and creativity this event season... On the heels of part one, Barb Mosher Zinck published a notable blog post on this topic, so our work isn't finished here. Let's see what Barb has to say, and I have a couple more debunkings to share. Bring your smartest/snarkiest stuff as usual and let's try to advance this convo. (We did discuss Barb's post a bit on this show; I'll have her back on in July to delve further).

I've had my fill of gen AI "creativity" BS for the enterprise. And yet, there are some pros and cons to discuss - and use cases to consider. What does Thomas Wieberneit think? I know he will come with strong views and we'll hash this one out - want to join us and provide your views as well? I will also outline some of my theories of attention and B2B buyer engagement, and how I see AI helping - and not. Note: this video also contains a vigorous debate on the impact of gen AI on enterprise job loss, thanks to some savvy commenters. Note: if you enjoy these ad-free, unscripted, uncensored enterprise convos, do consider leaving a strong rating on your fave podcast channel. This podcast will always be free and unsponsored. If you want to follow along with the slides, check the replay at https://www.youtube.com/@jonreedofdiginomica.

On the final afternoon of SAP Sapphire, Jon sat down with Brian Dennett for a sleep deprivation show review. Brian's SAP adventures have landed him with a partner that is expert on RISE and BTP, so it was the perfect time to dig into the pros and cons of RISE, where the value lies, and whether "clean core" is a crucial concept for SAP customers - or a marketing/commercial catch phrase. Also: what is the "BTP economy," and why should customers cast a wide net when it comes to their implementation partner moving forward? Jon also shares some of his customer feedback and surprises: including customer advocacy of the S/4HANA public cloud edition. We wrap with a brief chat about cynicism versus open-minded curiosity in the role of market analysis.

In this special edition of the Enterprise month in review, Brian Sommer and Jon Reed will also be joined by special guest Thomas Otter of Acadian Ventures... Otter will answer: where are the big ideas in HR? Will AI count? Join us and give us your snarky wisdom and input. Brian and Jon will also do our picks of the month. Editor's note: this audio edition restores the first 7:30 minutes of the broadcast that did not go out to the live stream and the video version. You may hear the splice and a shift in audio sound after the splice - but it was worth it for the extra material!