Sara Gorlick (VP of Events at Rakuten) shares how to tie events to categories of ROI, align with sales teams, lead with resiliency through crises like COVID-19, and more.

Sara Gorlick is the VP of Events at Rakuten where she leads the Americas event team in planning the company’s flagship event Optimism as well as 30+ other events around the world. Sara has worked in events since 2006. She’s been named Corporate Event Planner of the Year by BizBash and Corporate Planner of the Year by Event Solutions.