The Brand Called You

Sara Nay, CEO, Duct Tape Marketing

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Sara Nay, CEO, Duct Tape Marketing
  • Sara is the CEO of Duct Tape Marketing. 
  • She’s also an author of a book titled Unchained: Breaking Free from Broken Marketing Models.
    • Podcast
    Overview

    In this powerful episode of The Brand Called You, marketing leader and author Sara Nay shares her journey from intern to CEO of Duct Tape Marketing. She reveals the lessons behind her book Unchained, explores how small businesses can “own” their marketing, and explains why strategy—not technology—must always come first in the age of AI.

    00:32- About Sara Nay
    • Sara is the CEO of Duct Tape Marketing. 
    • She’s also an author of a book titled Unchained: Breaking Free from Broken Marketing Models.
      • 10:24- How does the marketing hourglass create loyal customers?
      • The marketing hourglass guides customers through seven stages — know, like, trust, try, buy, repeat, and refer.
      • It builds trust and engagement at every stage, creating a deeper connection with the brand.
      • By nurturing relationships throughout the journey, it turns satisfied clients into loyal advocates who refer others.
        • 15:01- What’s the biggest myth about using AI in marketing?
        • The biggest myth is that AI is only about productivity and speed.
        • In reality, AI helps elevate the quality and value of work, not just efficiency.
        • When used thoughtfully, AI enables people to focus on higher-impact, more meaningful tasks.

          • RESOURCES:

          Learn more about Sara Nay: LinkedIn

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          Profile
          • Sara is the CEO of Duct Tape Marketing. 
          • She’s also an author of a book titled Unchained: Breaking Free from Broken Marketing Models.

            • The post Sara Nay, CEO, Duct Tape Marketing first appeared on TBCY.

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