Greg Mohr introduces Sara Nay and provides an overview of Duct Tape Marketing. They discuss common marketing mistakes, emphasizing the importance of strategy and metrics. The conversation dives into the customer journey and the role of fractional CMO services. Sara explains how to identify ideal customers and align marketing with business goals. Strategies to prevent entrepreneur burnout and build a self-reliant business are explored. The episode also covers combining fractional CMO services with agency offerings. It concludes with resources and contact information for Sara Nay and Duct Tape Marketing, followed by closing remarks and appreciation.

(0:00) Introduction and overview of Duct Tape Marketing with Sara Nay

(3:08) Common marketing mistakes and the importance of strategy and metrics

(8:20) Deep dive into the customer journey and fractional CMO services

(13:23) Identifying ideal customers and aligning marketing with business goals

(17:11) Strategies to prevent entrepreneur burnout and build a self-reliant business

(21:12) Combining fractional CMO services with agency offerings

(22:35) Resources and contact information for Sara Nay and Duct Tape Marketing

(23:53) Closing remarks and appreciation