Wharton's Dr. Americus Reed speaks with Sara Saunders, Chief Marketing Officer at Sazerac, about the latest TikTok campaign for Fireball whiskey, responsible digital advertising, and more.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Wharton's Dr. Americus Reed speaks with Sara Saunders, Chief Marketing Officer at Sazerac, about the latest TikTok campaign for Fireball whiskey, responsible digital advertising, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Dr. Americus Reed speaks with Sara Saunders, Chief Marketing Officer at Sazerac, about the latest TikTok campaign for Fireball whiskey, responsible digital advertising, and more. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Sara Saunders, Chief Marketing Officer at Sazerac

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Marketing

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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Sara Saunders, Chief Marketing Officer at Sazerac

Sara Saunders, Chief Marketing Officer at Sazerac