Sara, an Anti-buzzword Marketing strategist is joined us on the show today to explain to us the way we can create marketing that moves the middle and craft data with dreams.

Like all of us, she's tired of all the overused marketing buzzwords, acronyms that keep spreading like wildfire, and marketers who justify poor marketing results by saying: *The goal was brand awareness*.

Great marketing drives sales and tangible results. Period. 

With this vision in mind, she's currently driving B2B content strategy and demand generation at Adnovum, a Swiss software development company based in Zurich, and, in her free time, creates as much content as she can and share unpopular opinions. 

She likes to say that she's 50% creative chaos and 50% Swiss-knife precision. 1000% go-getter. 🚀

Here's what we talked about:

0:00 Intro

8:17 What is Anti-buzz Marketing

10:55 Don’t be afraid to be different on LinkedIn, it can help you to get noticed

16:12 How can we craft data with dreams?

23:26 Types of B2B ads that don't feel like ads

30:44 Data visualization and storytelling create trusty ads

34:44 Strategy vs. execution

41:54 the importance of testing and optimizing content when creating it

46:35 A message for the Funky Marketing Show audience

49:52 Talk about social media

54:13 Outro

Reach out to Sara on LinkedIn using the link below: https://www.linkedin.com/in/saralattanzio/  

And make sure you're following Funky Marketing Show on your favorite audio platform:  https://www.funkymarketing.net/funky-marketing-show/