pWhat does marketing look like in a PLG model? Marketers know that PLG changes things, but does it change everything? Sara makes the case for finding the right balance between novel strategies and long-standing best practices for PLG marketers. /ppbr/ppstrongMentioned in this episode:/strong/ppa href=https://openviewpartners.com/newsletter/#.YfRAM-rMIuU rel=noopener noreferrer target=_blankSign up for OpenViews weekly newsletter/a/ppa href=https://www.linkedin.com/in/saravarnibright/ rel=noopener noreferrer target=_blankSara Varni, CMO at Attentive/a/ppa href=https://www.attentivemobile.com/ rel=noopener noreferrer target=_blankAttentive/a/ppFollow a href=https://www.linkedin.com/in/blakebartlett rel=noopener noreferrer target=_blankBlake Bartlett on Linkedin/a.nbsp;/ppPodcast produced by a href=https://openviewpartners.com/ rel=noopener noreferrer target=_blankOpenView/a./ppView our a href=https://openviewpartners.com/blog rel=noopener noreferrer target=_blankblog /afor more context/inspiration./ppa href=https://www.linkedin.com/company/openview-/ rel=noopener noreferrer target=_blankOpenView on Linkedin/a/ppa href=https://twitter.com/openviewventure rel=noopener noreferrer target=_blankOpenView on Twitter/a/ppa href=https://www.instagram.com/openviewventure/ rel=noopener noreferrer target=_blankOpenView on Instagram/a/ppa href=https://www.facebook.com/OpenViewVenture/ rel=noopener noreferrer target=_blankOpenView on Facebook/a/p