The role of PR is a lot more than just wining and dining. In this podcast, Former Vice President PR & Communications Middle East, Africa & Asia-Pacific at Accor, Sarah Fernandez, a PR expert with over 15 years of experience, clarifies the often-misunderstood role of PR in hospitality. She speaks on the importance of keeping your PR teams in the loop, the role it plays in different functions, and how you should deal with influencers as a useful PR tool.

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